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16:9: Alberto Cáceres On Growing Trison Into Europe’s Largest Digital Signage Solutions Provider

Being in Amsterdam for ISE recently offered a chance to meet up and talk to some people who are squarely focused on business on the other side of the Atlantic. I knew Trison was a major player in digital signage solutions in its home country of Spain, but I didn’t realize the company had a far greater reach than that. […]

sixteen-nine.net
Wed, Feb 20, 2019 at 2:28 AM

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16:9: How To Maximize Dwell Time For Digital Signage

Guest Post: Debbie DeWitt, Visix Websites are ranked by search engines on a number of factors, one of which is dwell time. This is the amount of time a person spends looking at a webpage or site before going back to the Search Engine Result Page (SERP). Understanding dwell time can be useful for crafting compelling digital signage content and a successful signage strategy. […]

sixteen-nine.net
Mon, Feb 18, 2019 at 8:20 AM

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16:9: Here Are The 2019 Digital Signage Awards Winners

The globally-based Digital Signage Awards were handed out last week in Amsterdam, with about 120 nominees and guests attending the awards reception and dinner at an old theatre right in the old city’s central district. The awards are done in association with Sixteen:Nine, and happen because of sponsors like TRISON, BBV, Mvix, NanoLumens and Gable. […]

sixteen-nine.net
Mon, Feb 11, 2019 at 8:41 AM

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16:9: Lava Flows, Fluid Mechanics And The Deep Science Behind Video Wall Waterfalls

If you’ve been to the Salesforce headquarters in San Francisco, or certain resort casinos, you will have seen and been blown away by giant virtual waterfalls that appear on LED walls and wash down, over and around things like entryways. It’s kind of amazing, and way beyond much of what you see on big digital canvases – like big 4K stock videos or graphics. […]

sixteen-nine.net
Tue, Feb 5, 2019 at 2:07 AM

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16:9: User Data Drives Spotify DOOH Campaign On Listener Interests And Habits

This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to show the much-varied musical tastes and listening habits of subscribers. […]

sixteen-nine.net
Thu, Jan 31, 2019 at 10:56 AM

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16:9: Projection Mapping Finds New Application On Event Dining Tables

Projection mapping from above on to dining tables is a concept that’s been kicking around for a few years, as a novel twist for a restaurant. But it is not exactly something one sees all over. A new company called WeMapping is hoping to make that concept much more widespread – and is wisely, I think, focused on the events sector. […]

sixteen-nine.net
Thu, Jan 31, 2019 at 9:44 AM

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LA Office Tower Video Walls Light Up To Support Rams’ Super Bowl Appearance

The LA-based design studio StandardVision collaborated with the LA Rams NFL team to develop content celebrating the team’s season and its appearance in Sunday’s Super Bowl game, against  the New England Patriots. […]

sixteen-nine.net
Tue, Jan 29, 2019 at 1:28 PM

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16:9: Aitrak Says Its AI-Driven Eye Tracking Platform Gives Creatives Superpowers

It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn’t attract attention and hold it, at least for a bit. So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. But they can also be clunky, expensive and slow. […]

sixteen-nine.net
Tue, Jan 29, 2019 at 11:15 AM

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16:9: Interactive Cube Promotes Netflix’s Cooking Show To JFK Airport Travelers

This a pop-up marketing campaign at Terminal 4 of New York’s JFK Airport – an interactive food dispenser used to promote the Netflix show Final Table. […]

sixteen-nine.net
Wed, Jan 23, 2019 at 10:43 AM

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Venetian Resort Cocktail Bar Opens With 40-Foot Ambient Video Wall

Add this to your must-see rotation at Digital Signage Expo, or whatever next brings you to Las Vegas – a 40-foot wide high-rez display in a new Venetian resort bar. The new cocktail bar – Electra – is on an edge of the casino floor, and runs custom content developed by Chicago agency Digital Kitchen. […]

sixteen-nine.net
Wed, Jan 23, 2019 at 9:30 AM

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16:9: Chinese Beauty Brand Nu Skin Fills Shenzhen Flagship With Digital Screens

This is a very ambitious, digitally-rich flagship store for Chinese health and beauty brand Nu Skin, opened recently in Shenzhen. Toronto-based Shikatani Lacroix Design (SLD) worked with consulting firm MetaThink to build a store intended as an experience center that reflected the company’s story and brand culture, and showcased products. […]

sixteen-nine.net
Tue, Jan 22, 2019 at 8:44 AM

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16:9: Nike’s House Of Innovation In NYC Great On Experience, Terrible On Screens

When I was at the NRF show this week in New York, I bumped into numerous industry friends – some who encouraged me to get away from the exhibit venue and head over to the new-ish Nike “House of Innovation” flagship on 5th Avenue. It was mind-blowing, I was told. So I grabbed an Uber with a friend, Raffi Vartian from Diversified, and went over to see what all the fuss was about. […]

sixteen-nine.net
Wed, Jan 16, 2019 at 2:16 PM

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16:9: What You’re Getting Wrong About Digital Signage – And What To Do About It

Guest Post: Geoff Bessin, Intuiface You’ve been careful. You’ve studied all the angles. Thought about your audience, quality content, the project’s goals, hardware. […]

sixteen-nine.net
Mon, Jan 14, 2019 at 8:05 PM

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New Hotel At ISE Venue To Be Projection-Mapped During Show

The brand new nhow Amsterdam RAI hotel, which is adjacent to the site of next month’s Integrated Systems Europe (ISE) trade show, will be projection-mapped each day during the event. Specially-created content will be projected onto the 25-storey, 650-room nhow Amsterdam RAI from 3 to 8 pm  each day throughout ISE week. […]

sixteen-nine.net
Thu, Jan 10, 2019 at 9:36 AM

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Projection-Mapping; Video Wall Turn Airport Garage Walkway Into Stunning Display For Genesis

This is a very nice, inventive projection-mapping job done at Toronto Pearson Airport for the lux vehicle, the Genesis. BIG Digital, a Toronto solutions provider that kinda sorta specializes in temporary digital signage displays, put together a custom exhibit along one of the walkways in from the parking garage to Terminal 1, the one Air Canada flies out of. […]

sixteen-nine.net
Wed, Jan 9, 2019 at 4:21 PM

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