A company that provides physical works of art as a service to property owners and companies has added digital capability, providing a presumably less costly alternative to custom creative for things like large format video walls. […]
In December 1903, in the sand dunes of Kill Devil Hills, North Carolina, the Wright Brothers made the worlds first powered aircraft flights. By 1923, we saw the first transcontinental flight; by 1933, the first solo flight around the world; 1939, the first jet plane; and in 1947, Chuck Yeager broke the sound barrier. […]
This is a tiled LG 2 by 6 OLED video wall built into the lobby wall of an office tower in downtown Vancouver, BC. The displays are set into a bamboo wood wall set against a granite wall. They replaced a physical building directory. […]
Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them fully adapted to take on the character of a new film. This a mall kiosk in the UK, running on a JCDecaux screen, for a new movie called Detective Pikachu about Pokemons, which are … I’m not really sure. Once again – I’m old. […]
My ability to record podcasts went sideways 2-3 weeks ago, with some weird glitch that saw my online recording platform just flat refusing to acknowledge I had a microphone plugged in. Very puzzling, but after lots of trial and error and poking around, I found the issue. Check a box and a couple of weeks of endless frustration just disappeared. […]
The wide range of screens and shapes at the Fulton Center subway station (and retail center) have generated a lot of attention since it opened in 2014 – in part because it is part of the World Trade Center redevelopment area, but also because there has been a focused effort to make the screens more than just a cacophony of commercial ad spots. […]
The 15th Annual APEX Awards were handed out last week in Las Vegas – judged and presented by the Digital Signage Federation, during Digital Signage Expo. I am on the board of the DSF, but was not involved in the judging. I also have a bit of a conflict, in that 16:9 is the main sponsor of the global Digital Signage Awards, which is entirely unrelated and presented during ISE in Europe. […]
This is a terrific example of how well-designed creative can deliver three-dimensional content, without any of the moving parts stuff that will inevitably develop hiccups or fail. This is 20 Times Square in NYC – which has an 8mm pitch corner wraparound LED display facing into the crazy media environment of midtown Manhattan. […]
Screenfeed – DSE Booth Number 2822 Screenfeed is arguably the biggest sponsor of 16:9 – having been an advertiser for many years, as well as the sponsor for the 16:9 Podcast for its first three years. It is also a returning sponsor of the annual 16:9 DSE Mixer (which is sold out, by the way). […]
Whether you are a big brand looking to expand into new regions or a small startup with a clever marketing concept, localized digital marketing content can indeed make a difference. People like to see memorable advertisement messages during their daily commute or a relaxing walk to their local supermarket. […]
ISE already seems like a long time ago, and I had to go into my digital recorder’s SD card to look over what interviews I had not yet dug out and made ready for podcasts. This episode features a couple of shorter interviews with companies that I bumped into, in and around ISE’s largely dedicated digital signage hall. […]
Guest Post: Samuel Mekonen, Seenspire Samuel Mekonen Even the most powerful message falls flat if delivered out of context, to a few readers, through an ineffective medium. […]
Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? […]
Digital Signage Expo has announced 36 finalists for the 15th annual APEX Awards, from a field of 112 entrants from 13 countries. The 2019 APEX Awards, presented by the Digital Signage Federation, recognizes and honors achievement for installs, interactive technology and content creation. The awards involve 12 major digital signage categories. […]
Guest Post: Samantha Brault, BroadSign Samantha Brault In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do you make your campaign stand out from the crowd? […]
