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16:9: A Look Inside McDonald’s New Interactive Screen-Filled Global HQ

This is a look inside the new global HQ for McDonald’s, which has come in from the Chicago suburbs to an older building in the West Loop area that was previously home to Oprah Winfrey’s Harpo Studios. The space looks beautiful, and has numerous experiential interactive displays put together by the Chicago design shop Leviathan. […]

sixteen-nine.net
Fri, Jun 28, 2019 at 7:22 AM

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Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and more business growth. At the same time, it doesn’t exist in isolation. […]

emcoutdoor.com
Tue, Jun 25, 2019 at 2:54 PM

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16:9: Two Examples Of Low Rez LED Displays That Are More Mood Than Message

Here’s a couple of examples of low-resolution LED display applications that use blend with fabric or film to create soft, diffused visuals that are meant as motion backdrops or accents. The first is a fixture by the NYC printing company Duggal, which has a digital wing and created an interesting spin-out product called . […]

sixteen-nine.net
Fri, Jun 7, 2019 at 8:54 AM

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16:9: LG Re-Announces Big Orlando Airport Video Wall (Worth Seeing!)

LG is a bit cheekily re-announcing and re-marketing the vast videowall installation at Orlando’s airport that uses some 700 of its smart display screens. It pushed out a press release this morning encouraging AV pros coming in to Orlando International Airport next week for InfoComm 2019 to have a look. […]

sixteen-nine.net
Wed, Jun 5, 2019 at 10:04 AM

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Medical Trade Show Booth Comes To Life Using Custom Creative On LED Wall

In the past year or so I have really started to notice a lot of big printed graphics make way for LED in trade show booths, and not just for display industry shows. This is the GlaxoSmithKline booth at the annual meeting of the American Society of Clinical Oncology, held recently in Chicago. The digital work was done by Fusion CI Studios (the small shop best known for its CGI waterfalls). […]

sixteen-nine.net
Mon, Jun 3, 2019 at 9:19 AM

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Huge 107-Wide LED Canvas Celebrates San Francisco’s People And Past

A huge, 107-foot-wide digital canvas is now lit up at the San Francisco Museum of Modern Art (SFMOMA), with a year-long exhibition celebrating the city’s people and history. The exhibit is a digital mural that uses a 2.5mm fine pitch LED display made by SNA Displays and put in by frequent technical partner Sensory Interactive. […]

sixteen-nine.net
Tue, May 28, 2019 at 5:22 AM

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16:9: New AI Exhibit’s Interactive Screen Creates Synthesized Versions Of Viewers

A new interactive digital artwork at the Barbican in London uses camera sensors and a big digital display to generate unique digital forms of people who visit an exhibit called AI: More Than Human. At the entrance to the exhibition, the visitor is greeted by a screen which acts as a mirror, reflecting a unique synthetic form. […]

sixteen-nine.net
Fri, May 24, 2019 at 9:05 AM

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Astonishing: AI Brings A Selfie-Friendly Salvador Dali Back To Life At His Florida Museum

Hat Tip Kevin Cosbey/Arrow for spotting this project … This is flat-out astonishing – a museum that used AI deep fake technology to bring a dead artist back to virtual life at the museum built in his honor. The Dali Museum in St. […]

sixteen-nine.net
Wed, May 22, 2019 at 2:15 PM

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This Crazy LED Chandelier Was Installed In A Chinese Lux Hotel

This is in a hotel – repeat, a hotel – in Foshan, China, about 90 minutes up a freeway from Shenzhen. It is an LED chandelier thingie (technical term) made up of five 4mm pixel pitch flexible LEDs, There are also 12 suspended LED columns. The thing can travel up and down more than 30 feet. […]

sixteen-nine.net
Wed, May 22, 2019 at 6:14 AM

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16:9: Why Canada’s Biggest Cinema Company Is In Digital Signage

Canadians all know Cineplex as the dominant movie theater chain in that country, and the Toronto-based company has also been expanding its reach, in recent years, into other related lines of business. […]

sixteen-nine.net
Tue, May 21, 2019 at 11:16 PM

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16:9: Some Digital Signage Audiences Are Genuinely Engaged, But Here’s How To Deal With Flirters And Zombies

Guest Post: Mike Kilian, Mvix Many companies are drawn towards using digital signage because it is an effective “mass communication medium” which allows dynamic and frequent content updates. Even though delivering dynamic, targeted content is the hallmark of the digital signage platform, effective communication requires a deep understanding of the audiences and their preferences. […]

sixteen-nine.net
Mon, May 20, 2019 at 10:07 AM

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74-LCD Video Wall Energizes JP Morgan’s Hong Kong HQ Lobby

This is a very nice, narrow-bezel LCD video wall in the lobby of J.P. Morgan’s Hong Kong offices. The wall had to somehow fit well in an elevator lobby area that was all of 12-feet wide. […]

sixteen-nine.net
Fri, May 17, 2019 at 12:07 PM

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Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]

emcoutdoor.com
Thu, May 16, 2019 at 2:07 PM

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16:9: Cruise Line Uses Robotic Arms For Choreographed LED Screen Shows

Four Royal Caribbean cruise ships – the newer ones that are the size fully loaded container ships – are now using screens on robotic arms for entertainment. The cruise line’s Quantum Class ships – like the Spectrum of the Seas – have lounges with these dancing screens, using ABB robotics arms. […]

sixteen-nine.net
Sat, May 4, 2019 at 7:43 AM

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16:9: From Oldest To Newest: Barclays Refreshes Massive LED Facade in NY Times Square

The UK-based investment bank Barclays has refreshed the LED displays on the facade of its New York City headquarters on Seventh Avenue, putting on 7,046 square feet of new direct LED. “The enhanced signage system is a powerful example of how we infuse digital innovation into everything we do here at Barclays,” says Richard Haworth, CEO of the Americas for Barclays. […]

sixteen-nine.net
Fri, May 3, 2019 at 11:39 AM

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