I can’t find the official word from Transport for London but have now seen a couple of separate references to that city’s mass transport system testing what I would say are improved status update screens on the Underground system. […]
Atlanta-based High Street Collective has now released the results of a first round of testing at a local store that doubles as a “Living Retail Lab” for digital initiatives. The owner of Citizen Supply, located inside Atlanta’s Ponce City Market, built a bar and lounge inside his store in early 2019 and called it Likewise, with the notion of setting his store apart from others. […]
This is not really a digital signage application, but certainly it could be done as such for visual merchandising. The now-retired founder of Chinese e-commerce giant Alibaba Group sent a gift around to staffers to mark the company’s 20th anniversary. The gift was a bottle of wine, but it came with a lot of packaging that set it up to be interactive. […]
I was asked recently, for a podcast, where I thought augmented reality fit with digital signage, and I suggested it might often be a better fit to see AR through a big screen, rather than the little ones in our hands, stuck in front of our faces. Here’s a fantastic example of that, introduced at the stadium that’s home to the NFL’s Dallas Cowboys. […]
Mizuno, a leading, Japanese sporting goods brand since 1906, will collaborate with Dept to further develop their creative, digital and e-commerce strategy. Mizuno is eager to grow and strengthen its brand presence globally and found the digital agency to be the ideal partner to achieve this. […]
Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a key part of integrated marketing campaigns. […]
It’s showing its age a bit, but an experiential media installation in Taipei is easily one of the best digital signage projects I’ve seen … anywhere. IAdea’s John Wang ran me over from his office in a tech-heavy office park to a big office tower complex that is home to the financial services firm China Trust. […]
JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s airport. There is one of those fog screen things, functioning as a projection surface and using sensors to make it interactive. […]
This is kinda sorta digital signage, and kinda not, but an interesting take on blending building lighting with dynamic data feeds to create a constantly changing visual canvas. […]
Digital might be the latest and greatest in the ad world, but Out of Home is a force to be reckoned with. In fact, it’s the only traditional ad medium to see growth in the past year. According to Nielsen, 90% of residents over the age of 16 have noticed an out of home message in the past month, and 80% have seen one in the past year. […]
Love this – the main entry to an iconic old department store building in Philadelphia was updated with a digital canopy and flanking displays, and now runs gorgeous custom creative. The former Lit Brothers Department Store was a cultural landmark that operated for nearly a century in Philly before closing its doors. […]
Creative software giant Adobe continues to dabble in digital signage – first with its own Screens management software and now with display technology. The company will be at the SIGGRAPH gaming tech conference this week in LA showing off some skunkworks R&D tech that looks like transparent LCD and OLED screens got together overnight at a Vegas trade show, and had a love-child. […]
Montreal’s Telecine, a longtime digital signage content and solutions provider, has come up with a clever online calculator designed to help network operators and content developers ensure their messages are readable by viewers. […]
Hat Tip Gary Kayye for noting thus on LinkedIn … This is some rather amazing three dimensional content on a ceiling-suspended 3.5mm LED install at the Shinsegae duty free store in Gangnam, the famed Seoul shopping district. The content was put together by D’Strict, the Korean company that also did that similarly suspended ceiling over a bar at the SLS in Vegas. […]
This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home campaign. […]
