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Comcast Refreshes Tech And Content For Its Amazing Philly HQ Lobby Wall

Direct view LED is now shaping design decisions for commercial property owners and architects who want to deliver something special in the main lobby of a building. You’re seeing more and more stories about buildings that have made an entire feature wall digital and dynamic, as a way to create visual excitement and both attract and retain tenants. […]

sixteen-nine.net
Fri, Nov 29, 2019 at 7:59 AM

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2020 Digital Signage Awards Entries Now Under Review By Judging Panels

The entries for the international Digital Signage Awards 2020 are now being reviewed by judges, with entries across 14 categories, from 40 companies in 20 countries, under consideration. Judges are from 10 countries, split into 3 judging panels, will review finalists entries and mark each one out of 100. […]

sixteen-nine.net
Thu, Nov 21, 2019 at 12:22 PM

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Charlotte Office Block Lights Up Vast 4K, Data-Driven LED Lobby Wall

This is a 64 foot wide by 36 foot tall LED wall that fills the feature wall of the lobby of the Legacy Union building in Charlotte, NC – which runs algorithmic, experiential digital artwork, bolstered by custom sound. The building is part of a mixed use commercial development downtown, near the NFL stadium. The NanoLumens screen is touted as the largest native 4K LED display ever installed. […]

sixteen-nine.net
Thu, Nov 21, 2019 at 7:20 AM

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16:9: Low Rez LEDs Make Big Visual Impact At Revitalized Montreal Office Block

I think there is pretty widespread affection for the idea of energizing a building lobby with an LED-filled feature wall, but equally widespread horror at the cost of doing that. Some of the projects that have been done to date – like the work in the lobbies of Salesforce and Netflix – are amazing visually, but would have cost some serious, serious coin. […]

sixteen-nine.net
Wed, Nov 13, 2019 at 6:28 AM

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16:9: Drone-Based Light Show Puts Giant Atop Skyscraper

Photo composite from Daily Star (UK) This is much more entertainment and spectacle than signage, but nonetheless a really interesting application of technology to form an animated display. Somewhere in China – not quite sure which big city, and there are many – a drone-based light show has a skyscraper-sized figure atop a skyscraper. […]

sixteen-nine.net
Mon, Nov 11, 2019 at 10:08 AM

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16:9: Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays

This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital OOH screens. A campaign executed by JCDecaux for the DePaul University basketball program, running on what the media company its Loop Immersion Zone (LIZ) in downtown Chicago, sees a basketball flying through several screens in a synchronized video sequence. […]

sixteen-nine.net
Fri, Nov 8, 2019 at 8:33 AM

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16:9: 390 Little Mirrored Bricks Create Kinetic Display In NYC HQ Building Lobby

This isn’t really digital signage, but the tech comes from a small Brooklyn creative hardware shop that works around the edges of the industry, using a modern take on flip disc displays. Pulse is a two-story tall just fired up at the brand new global headquarters for Equinox in Hudson Yards in New York. […]

sixteen-nine.net
Fri, Nov 8, 2019 at 5:01 AM

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16:9: Live Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic

This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. […]

sixteen-nine.net
Thu, Nov 7, 2019 at 8:47 AM

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16:9: A Quick Look At New Digital Signage In Downtown San Francisco

I was in San Francisco a couple of weeks ago to see all the Samsung/PrismView LED and smart displays at the new Chase Center, but I also had a couple of free hours to have a quick look around. I’ve seen the LED displays in the lobbies of the cluster of Salesforce office towers downtown, but I’d not seen what was done in the new main tower. In short, it’s predictably stunning. […]

sixteen-nine.net
Tue, Oct 29, 2019 at 10:56 AM

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16:9: 1,312 Dining Positions Projection-Mapped For Amway Celebration Dinner

Hat Tip AV Magazine The multi-level marketing company Amway celebrated 60 years in business with a massive dinner for 1,300 in Las Vegas, using projection-mapping at each diner’s seating position. […]

sixteen-nine.net
Tue, Oct 29, 2019 at 9:45 AM

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Houston Office Block Enlivens Lobby With 32′ by 18′ LED Wall

Here’s another example of what I assume will continue to be a trend in the commercial property business to enliven the lobbies of their big buildings with large format LED displays. In this case, it is 1100 Louisiana, an office block owned by the international real estate firm Hines. […]

sixteen-nine.net
Mon, Oct 28, 2019 at 12:50 PM

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A Creative Intervention with My OOH Family

With family, we can say things to each other that otherwise would be considered “too direct” with anyone else. There’s always that person in any family who we care for dearly and want the best for, but for whatever reason, they don’t live up to their potential. […]

thoughtleadership.oaaa.org
Thu, Oct 24, 2019 at 4:01 PM

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Interview with Account LAB

For decades, our team of marketing and media experts have been crafting smart strategies and creative plans for our clients. From helping launch new brands to elevating awareness for legacy companies, we’ve cut our teeth in markets across the country and around the world. […]

emcoutdoor.com
Thu, Oct 17, 2019 at 2:09 PM

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Korean Tire-maker Adds Mind-Blowing LED Video Wall In HQ Lobby

The content for the video wall in the Seoul R&D offices of Nexen, a Korean tire company, is freaking amazing. The lobby of the building has a 30 meter (98.5 feet) wide by 7 meter (23 feet) tall fine pitch LED media wall running a diverse range of custom creative developed by the agency d’strict. […]

sixteen-nine.net
Tue, Oct 1, 2019 at 2:38 PM

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16:9: Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart

Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a campaign across New York City streets recently to promote a new fall line of boots called the MCKENZEE. I’m not sure what the connection to the boots is, other than that they’re presumably wearing MCKENZEES. […]

sixteen-nine.net
Sat, Sep 28, 2019 at 7:16 AM

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