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Suburban KC Office Block Adds Art-Driven LED Header To Facade

We’ve seen LED growing in popularity as signature design feature in the lobbies or grand public spaces of big commercial buildings, and now we’re also seeing it as an external design feature. This is the CityPlace Corporate Center in Overland Park (a section of Kansas City), which now has a big LED header playing a series of digital art pieces. […]

sixteen-nine.net
Tue, Jan 14, 2020 at 6:42 AM

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16:9: How Blip differs from other DOOH ad buying platforms (Podcast with Daniel Fleischer)

Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns on digital billboards across the country. The idea of online media marketplaces is not new – and there are certainly lots of ad exchanges and programmatic digital OOH companies already out there. […]

sixteen-nine.net
Wed, Jan 8, 2020 at 5:08 PM

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16:9: Stretch LCDs, Low-Rez LEDs, Glass And Film Mashed Up For Virtual Water Wall

This is a very slick experiential digital piece done for the water treatment company Pentair at US Bank Stadium in Minneapolis, where the NFL’s Vikings play. The project was developed and delivered by Twin Cities-based Microgigantic, with creative that highlights how Pentair “Brings Water To Life. For Life. […]

sixteen-nine.net
Tue, Jan 7, 2020 at 12:11 PM

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DSE Sets Final, Final (Probably) Deadline For Apex Awards Submissions

The Digital Signage Expo team has shifted the deadline one last time for submissions to its annual Apex Awards – with a new and perhaps truly final submissions deadline of January 15th.  So if you STILL haven’t got your act together, all hope is not lost. […]

sixteen-nine.net
Fri, Jan 3, 2020 at 9:47 AM

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16:9: Abu Dhabi Tourism Puts AR On 40-Foot Piccadilly Lights LED Board

This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu Dhabi Department of Culture and Tourism in London’s Picadilly Circus. The AR activation was done for two weeks last month on Ocean Outdoor’s 40-foot Picadilly Lights board in that famed intersection and gathering point. […]

sixteen-nine.net
Fri, Jan 3, 2020 at 8:11 AM

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Billboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment

A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters. This is an analog billboard in the UK for the BBC series Dracula, which I THINK just started as well on Netflix in the US and Canada. […]

sixteen-nine.net
Thu, Jan 2, 2020 at 11:54 AM

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16:9: Research: You’ve Got Maybe 1.5 Seconds To Make An Impression With Your Digital Signage Message

With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on a piece of digital signage creative is to leave it on the screen longer. Right? Well … maybe not. […]

sixteen-nine.net
Mon, Dec 30, 2019 at 7:44 PM

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16:9: World’s Tallest Building Hosts Massive Car Rally Ad, For Dakar Rally

The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The 828 meter building – the world’s tallest building – has 163 floors and is clad from top to bottom in LED lighting that’s used for scheduled shows and for booked media campaigns like this one, for the famed Dakar motor rally. […]

sixteen-nine.net
Mon, Dec 30, 2019 at 8:19 AM

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16:9: Montreal’s Integrated Health Systems Does Waiting Room Signage Reset

This is one of the screens running for the City of Montreal’s Integrated University Health and Social Services – four care organizations spread out across 43 locations. The digital signage network was described as ailing, and Montreal solutions firm VIF Tele won a bid to revamp and reimagine it, working with Philips for displays. […]

sixteen-nine.net
Wed, Dec 18, 2019 at 1:52 PM

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16:9: How to Create Genuinely Experiential Digital Signage

Experiential is a huge buzzword these days in the digital signage world, and it tends to get pretty loosely applied to all kinds of things. I’ve seen projects and read PR pieces describing the work as being experiential, and thought, “Ok, in what way? […]

sixteen-nine.net
Tue, Dec 17, 2019 at 11:11 PM

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16:9: The Ever-Loopy Telecine Holiday Video Is Out

The Montreal solutions provider Telecine has once again pushed out a loopy video just in time for the holidays – though this one is half new material, half highlight reel from past versions. The premise this time around is that the company is under audit from Revenue Canada for dubious expense claims related to producing these spots (not that far-fetched). […]

sixteen-nine.net
Tue, Dec 17, 2019 at 1:20 PM

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NYC Office Tower Uses Poems, Prose For Unique LED Ticker In Lobby

I was staying down by the World Trade Center in New York last week, and in my efforts to find a specific subway station, I kinda stumbled across 7 World Trade Center – an office tower destroyed and then rebuilt after 9/11. The building’s glass lobby has a giant LED installation by artist Jenny Holzer, which stretches 65 feet behind the front desk. […]

sixteen-nine.net
Tue, Dec 17, 2019 at 8:12 AM

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See This Liverpool Dockside Museum Projection-Mapped For Christmas Season

As spotted via The Guide Liverpool, and Inavate … Projection mapping on buildings is not new, and in certain respects, a lot of the attention recently has gone to cool projection work on indoor surfaces like NHL and NBA playing surfaces. But great work continues to happen outside – like this show running at the docks in Liverpool, UK. […]

sixteen-nine.net
Wed, Dec 11, 2019 at 6:08 AM

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16:9: Giant LED Facade Frames Entry To New Louis Vuitton Airport Store

This is a digital facade that attracts and greets shoppers at a new Louis Vuitton store in a terminal at De Gaulle Airport in Paris. The direct view LED cabinets frame a large entryway and sit below the store header and logo. The shop opened in November at Terminal 2AC. […]

sixteen-nine.net
Mon, Dec 9, 2019 at 9:27 AM

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Watch This Bar’s Full Wall Of Singing Big Mouth Billy Bass Fish

Hat Tip – Mark Bennett of microgigantic for flagging this … This has nothing to do with screens but it certainly speaks to customer experience in places like hospitality and retail – a stairwell adorned with 75 Big Mouth Billy Bass fish, all singing in unison. […]

sixteen-nine.net
Mon, Dec 2, 2019 at 9:13 AM

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