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Take A Deep Look At The Incredible Visual Experiences In Dallas’s AT&T Discovery District

Several industry contacts have been telling me, going back months, about a very cool project in Dallas that they were part of … but didn’t have permission to officially promote. That’s changed, and the formal word is out about a new-ish downtown Dallas destination venue that’s been dubbed the AT&T Discovery District. […]

sixteen-nine.net
Thu, Jul 22, 2021 at 3:48 PM

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16:9 Podcast: What Makes Displays Engaging and The Wild West Nature of Digital Signage Creative [With Transcript]

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT While the people who wake up in the morning thinking about digital signage fully understand and appreciate the value and importance of great, effective creative, there are lots of end-users who don’t quite get that part of it – and still think of display projects as AV technology exercises. […]

sixteen-nine.net
Wed, Jul 21, 2021 at 12:00 PM

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16:9: Big Anamorphic Wave in Times Square to Be Succeeded by Virtual Waterfall on Another Giant LED Board

I have confirmed that the big anamorphic wave illusion running on a giant LED in Times Square is indeed the work of the Seoul creative shop d’strict, but also that it is a tweaked version of the one first done in Korea. […]

sixteen-nine.net
Tue, Jul 20, 2021 at 11:00 AM

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NJ Realty Corp. Uses Projection Mapping To Create Experience In HQ Lobby

There’s been lots of activity in pro AV circles, using large format LED to deliver an experience for tenants and visitors in commercial building lobbies. But in the right conditions, projection is an effective (and probably cost effective) alternative. This is the lobby of Mack-Cali Realty Corporation in Jersey City, NJ, as tricked out by the tech-centric New York creative shop Bravo Media. […]

sixteen-nine.net
Mon, Jul 19, 2021 at 2:39 PM

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16:9: Giant Anamorphic Wave, First Seen in Seoul, Washes Into NYC’s Times Square

The anamorphic illusions that have been popping more and more on LED boards in Asian megacities are now showing up in arguably the world capital of big displays – New York’s Times Square. This is a wave-based illusion – dubbed The WHALE – that’s running on the board I call the LED Board That Ate Times Square – the vast one that fronts the Marriott Marquis. […]

sixteen-nine.net
Mon, Jul 19, 2021 at 11:15 AM

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16:9: Giant Digital Cat Looms Over Exit to World’s Busiest Subway Station

Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku Vision, the P6 DOOH ad board is on a rounded corner of a new building above the east exit of Shinjuku Station, which handles 3.5 million people PER DAY (you are reading that correctly). […]

sixteen-nine.net
Mon, Jul 5, 2021 at 12:00 PM

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Nissan Crossover Busts Its Thames-side LED Display Case, Using Anamorphic Illusion

This is a temporary, pop-up digital marketing display for a Nissan vehicle on the banks of the Thames in London, using the same anamorphic illusion techniques seen lately on corner LED displays in China and South Korea. As with all of these LED projects, clever motion graphic design creates the illusion that the visuals are three dimensional – if you are viewing the screen from the corner. […]

sixteen-nine.net
Tue, Jun 29, 2021 at 7:34 AM

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16:9: Tropical Birds Appear in Open Air Bar’s Trees, Using Spinning LED Light Wands

Those madly spinning LED light wand thingies don’t make a lot of sense to me in a digital signage industry that tries hard to not use tech with moving parts. But once in a while I come across an application where they make sense and are effective. There have been a couple of interesting applications in shop windows, with the LED visuals materializing beside product. […]

sixteen-nine.net
Mon, Jun 14, 2021 at 9:30 AM

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16:9: As NYC Subways Start To Get Busy Again, MTA Updates Digital Art Program In Hub Stations

Here’s the latest digital artwork that’s being intermingled with DOOH advertising and other content on big displays at major subway hubs in New York City. This one is at the getting-busy-again Fulton Center in lower Manhattan. It is part of the transit authority’s commissioned by MTA Arts & Design program, which commissions public art to run on the screens. […]

sixteen-nine.net
Fri, Jun 4, 2021 at 8:23 AM

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Concert Venue Uses Giant LED Mesh Canopy To Drive Immersive Experience In Kiev

I am not entirely sure what is going on here, but I think this is a concert venue in Kiev, Ukraine, and the record label behind the event is using a big LED mesh canopy to drive ambient visuals. This is what immersive experiences expert Dorothy Di Stefano has to say, via Linkedin: The team at SETUP [? ? […]

sixteen-nine.net
Tue, Jun 1, 2021 at 2:59 PM

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LA Office Tower Lobby Adds Experiential LED Video Wall Fronted By Perforated Metal Sheet

LED video walls in office tower lobbies are growing increasingly common as a combination of experiential marketing tool and tenant amenity, but I haven’t seen one done like this – lower resolution LED motion graphics behind a huge sheet of perforated metal. […]

sixteen-nine.net
Mon, May 24, 2021 at 8:48 AM

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16:9: Zombie Tiger Stalks Corner of Picadilly Circus, as Anamorphic Visual on DOOH Display

The majority of the anamorphic 3D creative visuals we’ve highlighted in recent months have some from China and South Korea, but here’s a new one from London’s Picadilly Circus. It is a promo on a wraparound LED board, operated by Ocean Outdoor in the famed tourist district, for the new Netflix film Army of the Dead, directed by Zack Snyder. […]

sixteen-nine.net
Thu, May 20, 2021 at 1:00 PM

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Gaudi Fans Get Immersed In Architect’s Genius In Six-Sided LED Cube Room

Hat Tip to AV Magazine for noting this … Casa Batlló, a museum in Barcelona dedicated to Antoni Gaudí (the Sagrada Familia is his most famous work), has a new exhibition that gets into the mind of the architect. It’s showpiece is a roughly 30 foot square room with a 10 foot ceiling that is all clad in 1.95mm direct view LED cabinets. That includes the floor and ceiling. […]

sixteen-nine.net
Tue, May 18, 2021 at 9:56 AM

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16:9: Noodles Pop From LED Screen With Anamorphic Creative Project In Beijing

This is a particularly good example of anamorphic three-dimensional creative on a street corner DV LED display. It is above a corner building in a Beijing shopping district, and like many to most of these visuals we’re seeing a lot of these days, the effects work best when viewed from a specific angle. […]

sixteen-nine.net
Fri, May 14, 2021 at 9:23 AM

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Video: Amazing Transforming Runner Visuals Drive Brand Experience For Hyundai

This is an amazing piece of large format creative content done for a video wall at the Hyundai Motorstudio Busan – a design hub in South Korea. Run Forever is described as a “digital media artwork visualizing the vision of Hyundai Motor’s sustainable design and green energy for a clean mobility society. […]

sixteen-nine.net
Wed, May 12, 2021 at 11:56 AM

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