Photo by Marcus Herzberg from Pexels In the advertising industry there are many ways of reaching the main message to the target audience. One of the main media used most often are billboards, otherwise known as Out of Home (OOH). […]
Stationary Billboards were a great way to advertise in the 19th century. In those days having your advertisement showcase on the Interstate highway was a big deal. Billboards were relatively new and could create a high impact on people but, fast-forward to 2022 and billboards have become so common nowadays. […]
Photo by Jake Heinemann from Pexels Creating a strong and memorable billboard that really resonates with a brand’s target audience takes strategic best practices to get their message across correctly to the right people at the right place and right time. […]
Photo by Jose Francisco Fernandez Saura from Pexels Advertising is a technique used to draw consumer attention to your product or service. Billboard advertising, or Out Of Home, is a major aspect of advertising and getting the correct message to consumers at the right place and the right time. […]
As COVID restrictions loosen up, everyone is either planning a night out with their friends or brunch meetings. […]
A company’s brand name and logo are valuable assets. Every transportation business wants to ensure that its branding is visible on the transportation signs and signage installed by the agency. That’s if you’ve decided to run mobile advertising campaigns as a part of your transportation business’s marketing initiative. […]
In order to start building a client base, small businesses have to compete with the massive marketing budget of corporations. Having said that, entrepreneurial innovation has made the playing field much more even. For example, Forbes reports that more companies are investing in social media and other more affordable tools to make their marketing campaigns more effective. […]
Image Source: https://pixabay.com/photos/highway-road-trucks-vehicles-3392100/ Do you own or manage a truck? If so, it’s essential to know how to maintain and take care of your truck. Failure to do so can lead to costly repairs and decreased vehicle longevity. […]
Technology has a constant impact on our lives and there are numerous changes occurring constantly that influence the quality of our living and business. Technology became a mandatory part of any business functioning and one of the crucial conditions for business growth. […]
The world is changing fast. Technology is drawing us closer and closer, and for most, learning about other cultures and cultural values is only a click away. […]
This is the second blog post in our series comparing mobile truck billboards to other OOH advertising mediums. As the newest kid on the block, it made sense to talk about digital signage, its benefits and drawbacks, and how it compares to mobile truck advertising. Both forms of advertising are creative forms of outdoor advertising. […]
Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. […]
When we think of storytelling, we think of feel-good narratives or sitting ‘round a campfire sharing ghost stories. We use stories to make sense of the world around us and to fill in the gaps of knowledge and experience. Stories spread ideas like no other. […]
Non-profits exist for one reason and one reason only: to make our world better. They come in all shapes and sizes. From community groups fundraising for a new playground, to large-scale organizations pushing through bleeding-edge medical research and developments. […]
Right now, a woman’s right to choose is being jeopardized by the government legislature. Women are being silenced in the government, as if they don’t have issues with the new abortion laws being proposed, and it seems like they can’t receive the attention they need. […]
