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Monday, August 16, 2021 Mon, Aug 16, 2021

16:9: Philly’s Airport Concourse Lined With Big, Wisely-Designed LED Ad Columns

This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks of putting a lot of sensitive technology in a very busy environment. It is the airport in Philadelphia, on a concourse that has a long series of LED displays on support columns, running media campaigns for ClearChannel. […]

sixteen-nine.net
Mon, Aug 16, 2021 at 11:00 AM

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Thursday, April 2, 2020 Thu, Apr 2, 2020

16:9: “Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work

Good data is sometimes hard to come by as marketers jealously, and somewhat logically, guard the research they funded. But here’s a lot of very useful data from a landmark study in the UK about Digital OOH advertising effectiveness. […]

sixteen-nine.net
Thu, Apr 2, 2020 at 12:32 PM

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Thursday, December 13, 2018 Thu, Dec 13, 2018

16:9: Rome’s Airport Has Shape-Shifting LED Ad Chandelier

Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and risky than something with thousands of sync’d, ever-moving bits on an outside display. That’s why comparing this install to the doomed Coca-Cola display in Times Square isn’t all that relevant. […]

sixteen-nine.net
Thu, Dec 13, 2018 at 9:55 AM

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Saturday, October 7, 2017 Sat, Oct 7, 2017

ClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation

The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the recent shooting massacre. The boards will feature the slogan: “If you know something, say something.” People will be encouraged to call a tip line. […]

sixteen-nine.net
Sat, Oct 7, 2017 at 8:55 AM

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Monday, February 29, 2016 Mon, Feb 29, 2016

Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting

Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target and measure the impact of conventional and digital Out-Of-Home media campaigns. […]

sixteen-nine.net
Mon, Feb 29, 2016 at 10:07 AM

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Raw Feed & Search

Monday, August 16, 2021 Mon, Aug 16, 2021

16:9: Philly’s Airport Concourse Lined With Big, Wisely-Designed LED Ad Columns

Thursday, April 2, 2020 Thu, Apr 2, 2020

16:9: “Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work

Thursday, December 13, 2018 Thu, Dec 13, 2018

16:9: Rome’s Airport Has Shape-Shifting LED Ad Chandelier

Saturday, October 7, 2017 Sat, Oct 7, 2017

ClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation

Monday, February 29, 2016 Mon, Feb 29, 2016

Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting

Effortless global DOOH news tracking: