by Dave Haynes. Every few years another news story surfaces about the supposedly egregious privacy invasion brought on by camera-based audience measurement technology, and seemingly with every instance, it turns out to be a shriveled, undercooked nothing-burger. […]
Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and ... […]
Toronto-based Cineplex Digital Media has started marketing a new data-driven retail optimization platform called FLEX SmartEngine – using machine learning and a variety of data inputs to boost sales for stores and QSR operators. […]
The Canadian entertainment giant Cineplex, which has a very active digital signage and digital OOH business unit, has a tentative deal to be acquired by UK-based Cineworld Group. With more than 11,200 screens around the globe (including a bunch of them as Regal Cinemas in the US), the proposed transaction would create one of the world’s largest cinema companies. […]
Toronto-based Cineplex Digital Media, whose parent company is the dominant cinema chain in Canada, has done a deal to manage the digital signage network for AMC Theatres, which is the biggest cinema operator in the US and, I think, the world. […]
This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. […]
Canadians all know Cineplex as the dominant movie theater chain in that country, and the Toronto-based company has also been expanding its reach, in recent years, into other related lines of business. […]
This is a nice interactive wall Cineplex Digital Media put together for BMO Financial Group (Bank of Montreal) to celebrate that company’s 200th anniversary. The timeline-based wall was installed in the underground walkway system that links much of downtown Toronto – in this case on a stretch below the company’s head office. […]
