Experienced tech-industry veteran Karen Bach has joined Leeds-based outdoor advertising specialist 75Media as Chair. The appointment follows a seven figure investment in 75Media last month from NPIF II – Mercia Equity Finance, managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II). […]
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight. 75Media has acquired the majority of Mass Media’s large-format digital roadside billboard portfolio, further strengthening its position as one of the UK’s leading outdoor media operators. […]
In today’s dynamic marketing landscape, demonstrating the return on investment (ROI) of advertising efforts is more crucial than ever. Out-of-home (OOH) advertising has long been a staple in brand strategies, and notably, is the second-fastest growing ad medium, with projections for continued double-digit growth (Broadsign). […]
Out-of-home specialist 75Media has appointed a new head of programmatic. In the newly created role, Jan Vimal will grow and scale the programmatic department at 75Media. Jan brings with her over a decade spent working in the advertising sector, predominately in programmatic and adtech. […]
75Media celebrates 4th birthday with impressive growth and a new Leeds HQ. Out-of-home media owner 75Media has more than quadrupled its team in the last year, from eight to 43, leading to it taking over the lease of a larger Leeds HQ at 6 Wellington Place. The Leeds-based, UK-wide network, is forecasting and on track to meet a 470% growth in revenue year-on-year for 2024. […]
BOB, our new online planning and mapping tool gives you real-time data on our full network of roadside billboards to help you plan your next OOH campaign. But what can BOB actually do, and how can it help you when it comes to planning and booking OOH campaigns? […]
Proprietary software will give agencies, brands and individual businesses access information on 540+ 75Media sites to help plan campaigns. We are excited to announce that we have launched a proprietary piece of planning software, designed to make planning an OOH campaign even easier. […]
Political advertising is in full swing with the 2022 midterm elections upon us and accelerating quickly. A recent analysis found that spending surpasses the last two election cycles, including the last presidential election. In the next few months, before election day, we expect to see more and more political advertising on all media, including out of home channels. […]
The answer is yes, but as you may have guessed, it’s not always simple to determine when to use a CTA. Should you include a call to action on your billboard? How do you determine what the CTA will be? […]
Despite living in a time where things are accessible to us, not everyone shares in the luxury of privilege. This is important to consider when you see a poster depicting an important fundraiser going on in your area. […]
As we begin the long road to economic recovery an important aspect for business trying to return to normal will be staffing and recruitment. A large pool of potential employees coupled with a large number of returning positions will lead to a volatile market for recruiters. […]
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Out of home is finding new footing in today’s marketplace, outperforming almost every other advertising media. Its ability to raise broad awareness while remaining targeted have made it a critical component of media plans for brands across all verticals. Out of home (OOH) media is built for the purpose of broad reach, high frequency, audience targeting and engagement. […]
One of the oldest forms of Out of Home advertising is the billboard. As technology has advanced through the decades, billboards have offered new capabilities that allows them to better convey advertising messages and visuals. In the last century, the spread of digital and connected billboards have made advertising even more effective. […]
In the world of Dr. Doolittle, he discovers a rare creature called a Pushmi-Pullyu. It is a “gazelle/unicorn cross” with two heads, each one at opposite ends of its body. […]
