After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his considerable institutional expertise. […]
New Members of OAAA Board Will Play Integral Role in Out of Home’s Continued Digital and Creative Evolution May 7, 2020 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today it has appointed four advertising industry innovators to its Board of Directors. […]
For decades, Out-of-Home (OOH) and small business have been the most steadfast of partners with the majority of OOH ads being sold to promote local businesses. This powerful, enduring partnership has taken on new and vital meaning during the current COVID-19 crisis. […]
As the modern world continues to move into unprecedented territory with the coronavirus (COVID-19) situation and strives to find ways of coping with the evolving pandemic, the Digital Out-of-Home (DOOH) and digital signage industries have unique roles to play. […]
With $300 of borrowed money, immigrant Tom Young started a sign company 100 years ago in Utah. A century later, Young Electric Sign Company (YESCO) is building high-tech signs – hundreds of them – at the new $2 billion Allegiant Stadium in Las Vegas. […]
