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How to Use Out-of-Home Media to Reach B2B Audiences (EMC Outdoor)

by Betsy McLarney. Most advertisers look at Out of Home (OOH) as a media format best suited to reach consumer audiences and may overlook the fact that marketers can use Out of Home media to reach B2B audiences. If you are one of these advertisers, you might be losing key opportunities to reach your B2B clients, drive key business results and grow your brand. […]

emcoutdoor.com
Wed, Sep 1, 2021 at 2:15 PM

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Sony Imaging Products & Solutions Professional Division Taps Rich Ventura to Lead B2B Strategy

PARAMUS, N.J., June 22, 2020 — Sony Electronics Inc. today announced the appointment of Rich Ventura as Vice President of B2B for Sony Imaging Products and Solutions Professional Division. […]

digitalsignageconnection.com
Mon, Jun 22, 2020 at 10:32 AM

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Sharp Expands Its Direct B2B Sales Operations in Texas

MONTVALE, N.J., Aug. 7, 2019 — Sharp Imaging and Information Company of America’s (Sharp) direct sales division, Sharp Business Systems (SBS), announced today that it has acquired the assets of select locations of Texas Document Solutions, successfully expanding its direct sales operations within the state of Texas. […]

digitalsignageconnection.com
Thu, Aug 8, 2019 at 9:47 AM

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How to Create a Brand Presence Off of the Trade Show Floor

To be successful, brands must differentiate themselves to stand out to their target audience and from their competitors. For many brands, trade show marketing is a major component of the integrated marketing mix because they offer unique brand engagement opportunities. […]

emcoutdoor.com
Wed, May 16, 2018 at 5:08 PM

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