The Silicon Valley audience measurement tech firm BlueZoo has been granted a seventh patent with the US Patent and Trademark Office, having to do ... […]
The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention ... […]
That oft-used phrase “everything old is new again” comes to mind reading an announcement this morning about a software company using third-party computer vision ... […]
Computer vision solutions have been around for many years now, but the vendors haven’t always done the best job of marketing them or even ... […]
The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks ... […]
The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home ... […]
One of the announcements a bit lost by me in the InfoComm PR blizzard last week was Sharp/NEC revisiting and re-packaging its AI/computer vision ... […]
The location data and platform-provider Intermx has hired on former Geopath head Kym Frank in a newly-created role of Global Chief Experience Officer (CxO). Frank ... […]
A Hong Kong start-up called Displayforce has launched an interesting new product and service that pairs a digital signage play-out device with a camera used ... […]
Montreal-based CMS software firm Broadsign and the Dutch computer vision firm Sightcorp have completed an integration that sees anonymous facial analysis solution tied in ... […]
Media Post is reporting that Kym Frank has left her role as President and figurehead for the non-profit media measurement organization Geopath. The report suggests she stepped down in a disagreement with board members, but that the chain of events was engineered by Anna Bager, who took over as President of the Out of Home Advertising Association of America (OAAA) a couple of years ago. […]
Smaller tech companies with very specific capabilities to offer will likely get more traction in the market if they are partnered and integrated with more established technologies, so I like this partnership just announced between Sensormatic Solutions and Philly-based computer vision start-up VSBLTY. […]
Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body that’s trying to herd the media company cats has developed a set of guidelines designed to help more easily sell the mediums. […]
The Swiss CMS software firm Navori has taken the interesting step of developing its own AI-driven audience measurement software, pairing it with the company’s long-established digital signage CMS software. Called Aquaji, an computer vision-based marketing analytics software is aimed at the retail and QSR sectors, and for digital out-of-home advertising networks. […]
One of the minor but persistent concerns about using the smart digital signage displays now marketed by most LCD manufacturers is that the embedded computing devices didn’t have the power to meet the demands of some projects. […]
