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What Does Experiential Look Like When Everyone is Online and at Home?

As experiential marketers, we are used to creating contingency plans for when we need to pivot and change course from our most-desired activation game plan. These days, COVID-19 forces us into the ultimate contingency plan ask: How do we conduct our experiential when people aren’t allowed to attend an event or even interact? […]

emcoutdoor.com
Thu, Mar 26, 2020 at 11:31 AM

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How Trade Show Marketers Can Navigate COVID-19 and Other Crises

A colleague of mine mentioned on a call the other day that he has never seen the word “unprecedented” used in so many emails before. To call the current situation with COVID-19 and how it is affecting this Spring’s schedule of meetings unprecedented is almost an understatement. […]

emcoutdoor.com
Fri, Mar 20, 2020 at 2:22 PM

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Reaching Sports Fans with Experiential Marketing

Experiential marketing activations at major sporting events offer brands an important opportunity for reaching key audiences. Many people dream of attending the biggest sporting events around the globe: Super Bowl, World Cup Finals, Daytona 500, etc. […]

emcoutdoor.com
Wed, Sep 11, 2019 at 4:36 PM

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Expert Tips for Planning a Branded Event

Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a key part of integrated marketing campaigns. […]

emcoutdoor.com
Wed, Sep 4, 2019 at 4:43 PM

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Engaging Technology for Experiential Marketing [Infographic]

Experiential Marketing is a marketing strategy that helps consumers engage with a brand or product in a unique way. There are many different approaches to and types of experiential marketing, and this infographic focuses on the benefits of integrating brand experiences with popular consumer technologies. […]

emcoutdoor.com
Tue, Aug 27, 2019 at 1:17 PM

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The Intersection of IRL and URL: Engagement Marketing

This summer, I had the opportunity to participate in Philadelphia Social Media Day as an Experiential marketing expert. Social Media Day is an annual event that brings together top social media and marketing professionals from around the country to connect and engage on the latest trends and insights in social media. […]

emcoutdoor.com
Tue, Jul 30, 2019 at 8:15 AM

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Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and more business growth. At the same time, it doesn’t exist in isolation. […]

emcoutdoor.com
Tue, Jun 25, 2019 at 2:54 PM

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The Importance of Second Tier Trade Shows

Primary trade shows present an excellent opportunity to increase visibility and connect with your audiences. However, if your trade show strategy stops with the biggest shows in your industry, you may be missing out on an untapped marketing opportunity: second-tier trade shows. […]

emcoutdoor.com
Wed, Jun 12, 2019 at 5:47 PM

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10 Online Video Trends that Boost Branded Event Visibility

To say that streaming video is an important part of our daily lives is, at this point, something of an understatement. According to one recent survey, your average online user watches about 1.5 hours of video content on a typical day. The same survey said that 15% of people actually watched at least three hours, often more. […]

emcoutdoor.com
Fri, Jun 7, 2019 at 12:27 PM

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10 Ways to Engage with Event Attendees

Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a relationship and create a bond that didn’t previously exist. […]

emcoutdoor.com
Tue, May 21, 2019 at 4:53 PM

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Is Your Brand Ready for Experiential Marketing?

Experience is a word growing in popularity and frequency in today’s marketing landscape. As traditional forms of media decline in reach, such as TV and radio, the rise of social media and new consumer generations has shifted the focus to the origins of marketing: personal, face-to-face interactions. […]

emcoutdoor.com
Tue, Apr 30, 2019 at 1:41 PM

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5 Experiential Marketing Trends in 2019

Over the last couple of years, we’ve started to see an increase in experiential marketing as a part of the marketing mix. What was once considered to be merely a disruptive tactic has grown in popularity. Brands across industries are realizing the value that positive personal touch points with consumers can bring. […]

emcoutdoor.com
Mon, Apr 22, 2019 at 12:43 PM

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How Location-Based Strategies Can Improve Destination Marketing

When marketing a travel destination, a brand must find ways to stand out in a crowded marketplace, all while convincing an audience to make a significant investment they may not absolutely need. To succeed amidst these complexities, travel and tourism brands can use location-based marketing strategies to reach audiences at every phase of the engagement funnel. […]

emcoutdoor.com
Thu, Apr 4, 2019 at 4:47 PM

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A Piece of the Pie: Experiential Marketing at Large Events

Impressions, impressions, impressions. At the end of the day, most companies focus on the number of impressions their advertising campaigns have yielded. With millions of dollars on the line, brands are competing at the highest level for individuals’ attention, hoping to secure their discretionary income. […]

emcoutdoor.com
Wed, Mar 20, 2019 at 1:30 PM

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Top Tech Trends Impacting Location-Based Marketing

In a world full of digitized interactions, marketers need to find a way to engage consumer bases that is more plugged in than ever before. Keeping up with the competition in this cluttered ecosystem has never been more difficult or more crucial for marketers. This means embracing emerging technology and understanding how to harness its dual nature of disruption and innovation. […]

emcoutdoor.com
Tue, Feb 5, 2019 at 11:20 AM

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