“What differentiates an exemplary digital signage installation from environmental noise?” In my opinion, digital signage (like every other medium) needs to communicate the message to the viewer in an efficient and memorable way. If you are driving down the road and the billboard has eight lines of writing, no one wins. […]
If you could put out an industry SOS, how would you fill in the blanks: CONTENT CREATORS OF THE WORLD, PLEASE STOP WITH THE _______. THE INDUSTRY REALLY NEEDS MORE ________. Why? […]
What improvements have you seen in hardware that have made it easier to install, operate and maintain displays in outdoor locations?” The biggest improvement we have seen is in the quality and availability of the newer, versatile, vandal-resistant enclosures. The harmful elements that our displays are exposed to are more likely human than nature. […]
What are the criteria for picking a CMS amongst the myriad of options out there? The criteria for selecting a Content Management System are pretty simple, but finding the solution is much harder. The four criteria that I feel are important have to be within reach of our tight budget: 1st. […]
