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Ask the Board – December 11, 2017 | SCOTT MARDEN

What is the “perfect” breakdown between content and ads on your network and why?” Captivate’s content in the elevator is meant to be consumed in 15-second intervals with the average viewer watching four screens per ride. Since our audience of business professionals is so valuable and the dwell time so short, running both ads and content simultaneously is really the only way to go. […]

digitalsignageconnection.com
Fri, Dec 8, 2017 at 11:27 AM

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Ask the Board – September 11, 2017 | SCOTT MARDEN

What are currently the most lucrative ways to monetize a digital signage or DOOH network?” The most lucrative ways to monetize a digital signage network today are through selling advertisements. […]

digitalsignageconnection.com
Thu, Sep 7, 2017 at 9:57 AM

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Ask the Board – April 24, 2017 | SCOTT MARDEN

How do you maintain your digital signage network’s security?” Because Captivate is an office video network, which is located within more than 1,600 class-A commercial real estate buildings, network security is vital for our property owners and their tenants. […]

digitalsignageconnection.com
Fri, Apr 21, 2017 at 3:35 PM

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Ask the Board – September 5, 2016 | SCOTT MARDEN

What elements have not translated from traditional signage to digital signage, and how can that can be remedied? The most notable features of traditional Out-of-Home advertising have, in fact, translated perfectly to digital signage. […]

digitalsignageconnection.com
Tue, Aug 30, 2016 at 2:20 PM

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Ask the Board – August 22, 2016 | SCOTT MARDEN

What are some of the best ways to make use of facial recognition? Most experts in facial recognition and OOH feel that eye-tracking and facial recognition are critical to the industry’s movement towards better measurement. The thought is that camera technology can “prove” that OOH network audiences are viewing the content/ advertising. […]

digitalsignageconnection.com
Thu, Aug 18, 2016 at 12:41 PM

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Ask the Board – July 18, 2016 | SCOTT MARDEN

What is the best example of dayparting that you’ve seen implemented and why? Many customers at Captivate choose to target our audience during specific dayparts. Many B2B advertisers choose the morning, many alcohol advertisers turn to the afternoon daypart right before happy hour and many snack and beverage companies target the lunch and snacking hours. […]

digitalsignageconnection.com
Fri, Jul 15, 2016 at 10:38 AM

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Ask the Board – June 13, 2016 | SCOTT MARDEN

What, in your opinion, is the single most effective addition to your digital signage network since it launched and why? The single most effective addition to Captivate since the company launched was the addition of a sales team focused on selling Captivate to property owners and managers. […]

digitalsignageconnection.com
Thu, Jun 9, 2016 at 11:16 AM

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Ask the Board – May 2, 2016 | SCOTT MARDEN

What is the best way to quickly execute installations and anticipate or overcome hardware/software delays? The best way to quickly execute installations is to build a bench of installers in the geographies most likely to require and deserve a quick response. […]

digitalsignageconnection.com
Fri, Apr 29, 2016 at 2:53 PM

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Ask the Board – March 21, 2016 | SCOTT MARDEN

How can beacon technology best be applied to create value for DOOH operators? The greatest value to DOOH operators when using Beacon technology is conversion — taking viewers of offline media and converting them to digital opens the doors to endless amounts of opportunities. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:28 PM

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