“How do you define programmatic, and what are its implications on the buy/sell process of digital signage?” Programmatic, as it lives in the pure digital media world with live bidding against CPMs with near real-time audience metrics and dynamic ad-serving, is unlikely to live the same way in DOOH. […]
“What should be considered when planning advertising on exterior-facing window displays?” Start with the specific environment and viewer experience. Each one is different. […]
What is the best way to engage customers/viewers in a busy environment?” Embracing a fierce commitment to serving up only one idea with ruthless focus and clarity is the best way to engage consumers in a busy environment. Someone once said, “A poster should be to the eye what a shout is to the ear! […]
What elements do you find missing from digital signage advertising campaigns or other uses of digital signage that, if recognized, would improve the quality of that content immensely?” Good old-fashioned storytelling … I just don’t think we’ve collectively figured it out for digital signage and DOOH networks. […]
How does subliminal or suggestive messaging figure in digital signage advertising versus print or broadcast?” First, I didn’t know we actually used “subliminal messaging” in advertising!!! […]
What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well?” Digital hardware is the new messenger of our daily OOH reality, and DSE keeps me in the conversation. As OOH specialists, we are all working to do more than passively live with it. […]
When should an agency advise a client to create “intelligent spaces” using digital signage technologies? What exactly would that entail?” Only if there is an intelligent idea to go with it! […]
What does the future of advertising look like in terms of using microsignage? This medium thrives in a highly contextual, close-proximity, dwell-time experience. Engagement is driven by immediacy and opt-in relevance. […]
How is your company addressing or circumventing smartphone obsession? We’re excited about it. We see opportunity with both OOH-driven mobile engagement metrics and consumer insights driven by carrier data. […]
What “calls to action” deliver the best results, and how are those results measured? Simple, easy to understand and contextually relevant calls to action always perform best. It’s all about delivering immediate utility to the viewer/consumer. […]
In your opinion, is Programmatic Advertising a good thing for DOOH? If so why? If not, why not? […]
