“With the growth of online shopping, how can digital signage evolve in customer- facing environments and impact the shopping experience?” Online shopping is drastically impacting brick and mortar stores. […]
“What sorts of content trends in designs, topics or categories do you believe will emerge within the next 12 months?” Blurring the lines between mobile and location-based digital experiences The integration of mobile within brick-and-mortar continues to increase every day. The lines between location-based digital experiences and consumer’s own mobile devices are blurring. […]
What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well? […]
How do you avoid your content becoming “white noise?” In an information-rich society, attention is a limited resource, and marketing has become more difficult. Consumers have developed coping mechanisms to ignore and filter irrelevant information in order to prevent becoming overwhelmed in their daily lives. […]
How can the digital signage industry support so many CMS solutions, and what is the future for our industry relative to CMS solutions?” The future for our industry relative to CMS solutions The industry is saturated with CMS suppliers these days. While there are many solid solutions available, there are a lot of “me too suppliers” that really do not offer sustainable long-term offerings. […]
The cost of creating and managing content can become onerous, particularly for small teams with limited resources. What are your secrets for effective content creation on a modest budget? […]
What is the best example of triggered content that you have seen or implemented and why? A recent example of triggered content that we created was our adidas Lift & Compare Experience. Shikatani Lacroix was called on to lead the digital strategy, content creation and brand direction for adidas Golf’s in-store digital experiences. […]
What are the criteria for picking a CMS amongst the myriad of options out there? Many digital signage software solutions were built for the primary purpose of delivering video and very simple content types. To extend the value of a digital experience network, you need to communicate much more. […]
What is your process from storyboarding to production of digital signage content? To ensure effective delivery of digital signage content, establishing a proper workflow and process is critical. Here are six key steps we use at Shikatani Lacroix: Define Content Objectives: For any type of creative content to be effective, it must first have clearly defined objectives that need to be achieved. […]
