“With the growth of online shopping, how can digital signage evolve in customer- facing environments and impact the shopping experience?” Online shopping is drastically impacting brick and mortar stores. […]
“What sorts of content trends in designs, topics or categories do you believe will emerge within the next 12 months?” Blurring the lines between mobile and location-based digital experiences The integration of mobile within brick-and-mortar continues to increase every day. The lines between location-based digital experiences and consumer’s own mobile devices are blurring. […]
What do you value most about Digital Signage Expo (DSE), and why do you come back every year and recommend that your peers return as well? […]
How do you avoid your content becoming “white noise?” In an information-rich society, attention is a limited resource, and marketing has become more difficult. Consumers have developed coping mechanisms to ignore and filter irrelevant information in order to prevent becoming overwhelmed in their daily lives. […]
