Ask the Board – August 29, 2016 | MANOLO ALMAGRO
What does the future of advertising look like in terms of using microsignage? […]
Fri, Aug 26, 2016 at 2:10 PM
What does the future of advertising look like in terms of using microsignage? […]
How is your company addressing or circumventing smartphone obsession? I work for a retail marketing agency. From our point of view, the symbiotic relationship between humans and smartphone devices has long been the primary behavior that we use as the baseline for creating connected retail experiences. […]
How can we expect to see triggered content utilized in the future? Consumer and shopper expectations are leading the way for more personalization, thoughtfulness and utility in all of their shopping experiences. This behavior will push the limits of triggered content on digital signage. […]
What “calls to action” deliver the best results, and how are those results measured? The effectiveness of a CTA has a lot to do with the context of the message. […]