Ask the Board – September 5, 2016 | DANIEL WILKINS
What is the best example of triggered content that you have seen or implemented and why? One of the best uses of triggered content, for me, still has to be the BMW Mini campaign from all the way back in 2007. BMW utilized RFID chips inside Mini owners’ keys to deliver customized messages on digital billboards. […]
Tue, Aug 30, 2016 at 1:54 PM