Dating Apps Successfully Target Singles with OOH
OkCupid’s controversial OOH campaign has earned the desired return, according to the brand’s first CMO Melissa Hobley. The DTF campaign, which rolled out across the country throughout 2018, has boosted social mentions of OkCupid by 50 percent. More importantly to OkCupid, the ads have resonated with young women and members of the LGBTQ community. […]
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Mon, Oct 15, 2018 at 8:39 AM
Mon, Oct 15, 2018 at 8:39 AM