For the last couple of years, I’ve spent the morning before ISE opens up in a lovely, relatively serene part of Barcelona called Gracia, ... […]
The studio that produces the animated stop motion comedy film series Wallace & Gromit teamed up with arguably the most famous tenant of the ... […]
The research and analysis firm Yole Group has posted an interesting and deep insights about the overall prospects for the microLED display industry in ... […]
Apple is getting directly involved in the development and manufacturing of micro LED displays, but the tech giant’s focus will be on small screens, ... […]
Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now? […]
Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and more. […]
If you go to any industry trade shows and follow social media activity around them, you’ll no doubt have noticed A LOT of tweeting by a company called Kitcast. They’ve done a very effective job of using social media to create both buzz and booth traffic, and Kitcast staffers were back at it recently at the Digital Signage Summit in Germany. […]
QR Codes Everything Old is New Again… As technology continues to progress at a faster rate than ever, certain technologies are the ‘shiny new toy’ one day, then gone in an instant; one of those being the invention of the QR code. A QR code (abbreviated from Quick Response Code) is a more complex version of a barcode. […]
Once again Apple have illustrated the power and capabilities of the iPhone camera in a major OOH and DOOH campaign across the UK and globally. The latest campaign – which creates real impact and presence – is called ‘Sunshine Everywhere’. Featuring the ‘Shot on iPhone’ tag-line the ads all have a summer feel-good pictures from iPhone users everywhere. […]
Tightrope Media Systems has been around the digital signage business for 20 years, and if you’ve heard of the company, there’s a decent chance you thought, like me, that the Minneapolis firm was a broadcast software company that also did a signage CMS. […]
St. Paul, MN-based Tightrope Media Systems has integrated its digital signage content management software with an Apple-centric device management platform that ends up turning little $149 Apple TV set-top boxes into commercial digital signage players. The integration with JAMF, says Tightrope, provides immediate interoperability between Carousel 7.0 and Apple TV. […]
Apple’s latest OOH campaign in the UK has turned most High Streets, highways, malls and transport hubs into a picture gallery for some fantastic and eye catching pictures. […]
Those who reject the idea of fully automated vehicles on the road are missing the point – they’re already here. True, they’re not like the car from Knight Rider with its unfeasibly long list of features but they are backed and developed by innovative brands such as Ford, Volvo, Tesla, Google and Uber. It’s been a long journey to this point, perhaps longer than you think. […]
Photo Credit: Wired Here’s a look at the new Apple flagship store in San Francisco, which appears to continue a trend toward using big digital visuals as part of the minimalist design aesthetic. The store officially opens tomorrow in Union Square. The place has 42-foot tall (yup) sliding doors at the entry, and a very large 6K video wall in an area called The Forum, reports Wired. […]
Memphis Store – Photo from Apple Insider Memphis is likely not the first locale many people would peg for an iconic brand to open its first next-generation store in its home country. But that’s where Apple has opened a new store design concept that has a massive fine pixel pitch LED video wall as its signature feature. […]
