For the last couple of years, I’ve spent the morning before ISE opens up in a lovely, relatively serene part of Barcelona called Gracia, ... […]
The studio that produces the animated stop motion comedy film series Wallace & Gromit teamed up with arguably the most famous tenant of the ... […]
The research and analysis firm Yole Group has posted an interesting and deep insights about the overall prospects for the microLED display industry in ... […]
Apple is getting directly involved in the development and manufacturing of micro LED displays, but the tech giant’s focus will be on small screens, ... […]
Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now? […]
Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and more. […]
If you go to any industry trade shows and follow social media activity around them, you’ll no doubt have noticed A LOT of tweeting by a company called Kitcast. They’ve done a very effective job of using social media to create both buzz and booth traffic, and Kitcast staffers were back at it recently at the Digital Signage Summit in Germany. […]
QR Codes Everything Old is New Again… As technology continues to progress at a faster rate than ever, certain technologies are the ‘shiny new toy’ one day, then gone in an instant; one of those being the invention of the QR code. A QR code (abbreviated from Quick Response Code) is a more complex version of a barcode. […]
