I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement ... […]
The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing ... […]
The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports ... […]
The programmatic platform company Hivestack has been acquired by another ad tech firm, Perion Network Ltd., for $100 million in cash. “We are excited ... […]
Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, ... […]
A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described ... […]
The Swiss CMS software firm Navori Labs has deepened its support for digital out of home (DOOH) networks, with a new version release that ... […]
The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with ... […]
The APAC CEO of the programmatic firm MiQ Solutions is doing the keynote, with a colleague, at the AdTECH:OOH Conference coming up in a ... […]
2020 was not the year we all planned on having. Despite a global pandemic and all… The post Wrapify 2020 Year in Review appeared first on Wrapify Blog. […]
Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and more. […]
I had about three hours last week to zip up and down the aisles of Ad:Tech New York, and three hours was plenty if you are not in the online ad business. It’s all about ad networks and programmatic advertising and things like predictive marketing, of which I know absolutely zip. […]
