As technology for digital signage matures and becomes more interactive and personalized with beacons and video analytics, should regulation similar to the recent GDPR and CCPA (California Consumer Privacy Act) policies for the web be implemented for digital signage? […]
There is no question that businesses are feeling the effects of the COVID-19 pandemic. Over the last few months, brands and consumers have had to adapt to change quicker than at any time in recent history. […]
New Members of OAAA Board Will Play Integral Role in Out of Home’s Continued Digital and Creative Evolution May 7, 2020 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today it has appointed four advertising industry innovators to its Board of Directors. […]
America is a big, diverse country in a globalized world, and while we’re all going through this unprecedented pandemic together, it’s safe to say there are a myriad of very different opinions and reactions about the whole COVID-19 situation’s effect on the public health and economic health alike. […]
By Ran Ben Yair, Ubimo. Advertising is always an industry that needs to be able to turn on a dime in response to current events, cultural moods, product breakthroughs, economic shifts, and more. For traditional Out-of-Home (OOH) advertising, which depended on physical billboards and signage, the ability to reassess and make changes on the fly had been a challenge. […]
Are there or should there be different creative approaches for different age groups when creating messaging for DOOH? […]
As the modern world continues to move into unprecedented territory with the coronavirus (COVID-19) situation and strives to find ways of coping with the evolving pandemic, the Digital Out-of-Home (DOOH) and digital signage industries have unique roles to play. […]
What should advertisers expect from their marketing agencies when it comes to innovation in digital signage? […]
If you could create a magical tool, resource or component for digital signage, what would it be and how would it revolutionize the industry? […]
Holographic projection imagery – is it a fad, or is it here to stay? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “In many ways, the popularity of holographic display systems is a fad. […]
Rome-based design and technology studio Ultravioletto, known for producing installations with robot dancers in “5 Sonic Arms” and code art in “Tribute to Creators,” recently unveiled their “Neural Mirror,” which takes all of the digital signage and communications industry’s concerns about privacy and biometrics and transforms them into an installation with a provocative artistic statement. […]
Digital billboard technology brought innovation to the billboard advertising landscape through offering additional value for advertisers by splitting costs and allowing for greater campaign control. […]
How many displays are enough in any given venue, and when is it too much? […]
What advice would you give a college student that’s about to enter the industry arena? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “My suggestion would be to engage with the community. […]
Technology in the digital signage industry continues to change at a rapid pace so retailers and marketers need to make sure they are keeping their eye on the proverbial ball. According to Chris Day, Managing Director of Moving Tactics, retailers and marketing professionals need to keep themselves updated about what’s new in the industry and what will work best for their brands and customers. […]
