This is a nice project involving the duty-free operator at Abu Dhabi’s main airport – with the main highlights a clever “double-curved” digital facade ... […]
Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make ... […]
The first SeaWorld attraction outside the U.S. has opened on Yas Island in Abu Dhabi – with a pile of AV tech that includes ... […]
Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR ... […]
It was about four or five years ago when rental LED displays came up enough in visual quality and durability and down enough in ... […]
The first wave of anamorphic illusions on LED displays seemed to almost exclusively be associated with booked advertising on media company billboards, with a ... […]
7th June 2020, United Arab Emirates – In response to the Covid-19 pandemic and its impact on the SME community, Elevision in conjunction with its programmatic partners, TPS Engage and Broadsign Reach, has announced the extension of its support initiative. […]
This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu Dhabi Department of Culture and Tourism in London’s Picadilly Circus. The AR activation was done for two weeks last month on Ocean Outdoor’s 40-foot Picadilly Lights board in that famed intersection and gathering point. […]
This probably doesn’t fall into the digital signage bucket, and is much more of an AV job, but it is an interesting application of screens in a workplace. The Abu Dhabi Global Market Courts (ADGM) in guess where is entirely digital – with witnesses, lawyers and plaintiffs able to participate in courtroom proceedings from anywhere, using advanced video conference technology. […]
Via Linkedin This is the renovated Axiom Telecom store in Dalma Mall in Abu Dhabi – which has a Microsoft Store-like approach to LCD displays not just being screens on walls, but largely being the walls. I like. Axiom is a big retailer and distributor of wireless products in the region. […]
If you have been to a mall or big campus area, you’ve likely walked up to a touchscreen to get some help locating a shop or office – working off a name or category, like “shoes.” So what if the main option was a logo cloud? That’s the approach used in the Abu Dhabi Mall in guess where. […]
