Omnichannel platform Quotient launches a new tool that allows measurement of attribution in DOOH campaigns (BusinessWire)
Quotient provides a platform for marketers to measure the impact of promotions with media such as digital out-of-home, sponsored search and on- and offsite display. Quotient’s new, on-demand, measurement ensures that every shoppable moment is attributable, now measuring performance across promotions and media campaigns comprehensively through the company’s multi-touch attribution methodology. […]
Wed, Sep 28, 2022 at 5:41 PM