Editors’ Picks

Can digital signage meet government security standards? (DSToday)

DISA-certified products undergo a rigorous testing and evaluation process and are pre-approved for sale into many government agencies. Above all else, the government expects hardware security to be infallible. For example, when any piece of hardware is added to a government network, it is critical that the hardware itself is 100 percent locked down until prompted by a systems administrator. […]

digitalsignagetoday.com
Fri, Jan 25, 2019 at 5:37 PM

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Bird Gel Keeps Birds Off Billboards (Billboard Insider)

In addition to the cost of the gel ($115 for a case of 12 tubes), my installer charged $600 to apple twelve tubes on a 14 by 48 double faced monopole structure. A bit pricey, but seems to have solved the problem, so far. Fortunately it is not harmful to birds – just sticky feet ! […]

billboardinsider.com
Fri, Jan 25, 2019 at 5:13 PM

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Rumors about the sale of the remaining Fairway Outdoor assets (Billboard Insider)

Reagan Outdoor is the leading bidder for Fairway Tennessee, Indianapolis and Minnesota. Link Media Outdoor is in the lead for the Fairway Texas assets. Each of the pieces of the transaction is probably big enough that they will need a federal government Hart-Scott-Rodino review which will occur no time soon because the federal government is closed. […]

billboardinsider.com
Fri, Jan 25, 2019 at 5:11 PM

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Recent OOH people moves (OOHToday)

21 staff changes this week includes Agencies EMC, Publicis, R&R, Billups. […]

oohtoday.com
Fri, Jan 25, 2019 at 5:10 PM

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‘Right of First Refusal’ clause in your billboard lease – a landlord’s perspective (Billboard Insider)

I think this type of clause, and spreading the word around the industry, limits competition and could easily be viewed as anti-competitive by the FTC. Further, this acts to limit one’s ability to sell their property at the highest possible price as no real estate buyer wants to act as a “stalking horse” when someone else has the right to match their offer and buy the property. […]

billboardinsider.com
Fri, Jan 25, 2019 at 5:09 PM

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Examples of good OOH and DOOH creative from last week (OOHToday)

Mondelēz International used creative to highlight the need for their cold and flu products adding location-specific data. LIVEPOSTER. […]

oohtoday.com
Fri, Jan 25, 2019 at 3:11 PM

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16:9: Samsung’s The Wall Back At ISE, And Ready For Its Close-Up

When I first saw Samsung’s micro LED display product – The Wall – a year ago at ISE 2018, viewers were kept at a distance of maybe 10 feet from the physical screen, with the screen set back in a room. I assumed that was to keep all the Pro AV nerds from touching the LEDs – which with most LED modules are easily damaged. […]

sixteen-nine.net
Fri, Jan 25, 2019 at 9:25 AM

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16:9: Giant LED Banner Starts Revolving In Famed Kuala Lumpur Mall

This is what’s touted to be the world’s largest double-sided LED display, a revolving ad banner in a six-storey shopping mall at the base of the famous Petronas twin skyscrapers in Kuala Lumpur, Malaysia. […]

sixteen-nine.net
Fri, Jan 25, 2019 at 8:49 AM

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Meet Stephanie Gutnik, a young digital signage industry executive (Podcast by rAVe Pubs)

When Stephanie Gutnik was graduating from McGill University in Montreal just 8-years-ago, she had no idea she’d be working inside the industry most creative professionals think of as the future of advertising. But, she is. […]

ravepubs.com
Fri, Jan 25, 2019 at 1:29 AM

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Lamar Advertising Raises $250 million of 5.75% senior notes (Billboard Insider)

Insider’s take: Lamar funded the Fairway transaction with short-term borrowings under its revolving credit facility and its accounts receivable securitization program. Using long-term debt to reduce short-term borrowings frees room for Lamar to continue making acquisitions. Lamar and Outfront have a 200 basis point borrowing advantage over Clear Channel Outdoor as you can see in the table below. […]

billboardinsider.com
Thu, Jan 24, 2019 at 4:04 PM

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WARC: India’s OOH sector tackles lack of metrics

The Indian Outdoor Advertising Association unveiled a new initiative that will see local start-up Display Metrics India working with Ipsos India and MGE Data of the Czech Republic to develop Metrics for Out-of-Home Displays (MOD). This is a major project that will involve mapping inventory and monitoring site displays and then combining that with traffic intensity data travel survey data. […]

warc.com
Thu, Jan 24, 2019 at 3:54 PM

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Out-of-home (OOH) advertising is growing faster than most other traditional ad media this year (eMarketer)

According to Magna, global OOH spend grew 4.6% in 2018. Magna states that OOH was the only traditional ad medium to show growth last year. eMarketer forecasts that the UK OOH market will grow 1.2% in 2019. […]

emarketer.com
Thu, Jan 24, 2019 at 3:47 PM

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AdWeek: Pepsi Is Blanketing Coke’s Hometown With Billboard Ads as Atlanta Prepares to Host the Super Bowl

With a tone halfway between coy and snarky, Pepsi’s new outdoor ads are celebrating its arrival as the official soft drink of Super Bowl LIII. They’ve been appearing across the city—which obviously hasn’t gone unnoticed. […]

adweek.com
Thu, Jan 24, 2019 at 3:27 PM

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Why you should have a ‘right of first refusal’ clause in your billboard lease (Billboard Insider)

I agree with Insider that rights of first refusal are valuable tools for the billboard company. In addition to guarding against an unanticipated and unfriendly lessor, ROFR clauses also afford the billboard company the opportunity to acquire the land under its billboard at a favorable price, and to perhaps carve out an easement for the billboard and sell the remainder for a profit. […]

billboardinsider.com
Thu, Jan 24, 2019 at 2:55 PM

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Nancy Fletcher’s presentation at Duke University (OOHToday)

Nancy Fletcher, CEO of the Outdoor Advertising Association of America, forwarded a video of her presentation at Duke University on a History of #OOH in a celebration of the 20th Anniversary at the Hartman Center. As an Outdoor Advertising professional, you’ll may already know about the Kevin P. Reilly, Sr. […]

oohtoday.com
Thu, Jan 24, 2019 at 2:48 PM

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