We are looking for end users in all verticals including retail, hospitals, education and others to share their experience with digital signage and how it improved their businesses. […]
Advertisers spent $151.7 billion in 2018, across the media tracked by Kantar Media -- the highest total ever. The expansion comes despite a 3.3% erosion in the automotive category -- traditionally one of the U.S. ad industry's largest categories -- and relatively modest growth in top categories such as retail (No. […]
Stuart Taylor, CEO Western Europe, Kinetic. It's encouraging to see Out-of-Home (OOH) continue on a steady trajectory of growth, illustrated by a gradual uplift in investment over the last two years. This demonstrates that, even in an unclear business environment, marketers still see the value in traditional brand-building activations to retain market share. […]
The 2019 Outdoor Media Awards, run by Clear Channel in partnership with Campaign, are now open for entries. Entry is free of charge and open to any organisation, in any sector and any size (excluding the SME Award), that ran an OOH campaign in the UK in 2018. […]
As connectivity is now accepted as essential to the development of smart cities, JCDecaux is committed to enabling the advance of this technology in France by installing small cells (boxes that boost network coverage in their vicinity) on its street furniture. […]
Videowalls consisting of LED tiles or giant LCD panels are central to this project, and can be seen wherever you are on either floor. One the ground floor there is a 2m x 3m LED videowall on the store’s façade, a 3m x 6m LED videowall by the ground floor staircase, and a 10.5m x 2m LED videowall by a cashpoint in the women’s section. […]
The only downside is that advertisers may know exactly where you are headed. On the consumer side of things, Bluetooth 5.1 and its new hyper-accurate positioning will be more frequently used for its enhanced proximity detection. […]
Ultrahaptics creates tactile sensations in mid-air. No controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations and shapes directly onto the user’s hands. Controls can be operated without touching a surface, gestures can be enhanced with tactile feedback, and users can interact in a natural way with virtual objects. […]
With digital screens set in key driving routes, such as the Marylebone Flyover and Whitechapel Road, LDN Drive is set to reach 60 million impressions across 29 London boroughs in a two-week period. Powered by the Drive mobile data set, each channel can be tailored to deliver the right ad to the right customer at the right time and place. […]
Around the world – from small-town Kentucky to Nanjing to London to the site of the 2019 Super Bowl (Atlanta) – billboards give voice to protest, politics, and pranksters. In Kentucky, billboard messages plead with Senate Majority Leader Mitch McConnell (R-KY) to end the government shutdown. […]
Scrubbing the registration list revealed some people registered twice or several times for next week’s 16:9 ISE Mixer in Amsterdam, so that has opened up 15 final tickets for the event. Tickets are free but you have to register via Eventbrite. The registration page is here. […]
Vice President Pence’s brother Greg joined the committee that controls billboard issues in Congress. A pro-life Marine, Greg Pence (R-IN) says President Trump needs more Marines in Congress to accomplish Trump’s mission. Pence will be joined on the transportation committee by anti-Trump Congresswoman Sharice Davids (D-KS). […]
Global shipments of large LCD panels rose again in 2018, as did the sheer square footage of display footprint, says the research firm IHS Markit. Despite concerns about over-supply in the market, area shipments increased by 10.6 percent to 197.9 million square meters compared to the previous year, driven by TV and monitor panels. […]
At $10 for a billboard, this is truly an opportunity and affordable purchase. $10 a billboard? Is this a good thing for OOH? […]
Local advertising experts are predicting more wallscapes and building wraps will hit the valley, especially in areas near conventions and trade shows. “It’ll be the Manhattanization of the Strip,” said Chad McCullough, president of local marketing company Elite Media Inc. […]