The US has the world's largest OOH ad market: $7.4 billion in 2018. Top three operators control under 57% of total US OOH ad sales. […]
Infographic from Magna Rapport report. […]
The Magna/Rapport report reveals the state and trends of OOH in 70 countries, including total OOH spend, by segment, and digital vs static. This has been complemented by in-depth analyses and insights for the top 20 markets. […]
"Femvertising" is advertising that challenges gender inequality, promotes female empowerment and celebrates strong women in all aspects (SheKnows, 2014). […]
Silicon Valley-based BrightSign continues to evolve its go-to-market position – having pretty quickly transitioned from a company known for reliable but proprietary little purple media player boxes and software, to a very open platform that’s doing partnerships all over the place lately. […]
While retail and advertising applications still dominate, information-based applications for digital signage are growing at an increasingly rapid rate. The digital signage market size is predicted to grow from where it was in 2017, at $21 billion USD, to $32 billion USD in 2023 (an estimated CAGR of just under 8 percent). […]
People who pay attention to this sort of thing – who it could be argued have too much time on their hands – had a sense that when the Digital Signage Organisation (DSO) was announced recently to support the industry in Europe, some sort of ties would be developed with AVIXA, the international pro AV organization that represents the industry and owns both InfoComm and Integrated Systems Europe. […]
Think AirBnB, but for outdoor screens and billboards. The platform turns any digital display with an internet connection into instantly bookable advertising space, allowing any advertiser around the world to book it via HYGH’s intuitive interface. […]
According to Outsmart, a trade body which represents outdoor advertising firms, TfL could be set to lose out on a revenue stream of around £27m a year; City Hall, meanwhile has the figure much lower at £13m. “The historical relationship between the advertising industry and TfL has always been a strong one. […]
There were several challenges at Piccadilly Lights with the two largest challenges being the close proximity of the audience to the display and the logistical challenges of installing a 783 square-meter (8,433 square feet) display in one of the busiest intersections with close viewing distances and steep viewing angles. […]
Play Octopus on Tuesday announced that it has made its Octopus platform for interactive screens available to ride-share drivers and advertisers. The content entertains passengers with games such as trivia with cash prizes, and then delivers location-based video ads to an engaged and captive audience. […]
It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn’t attract attention and hold it, at least for a bit. So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. But they can also be clunky, expensive and slow. […]
Here is some serious irony for you … A NYC reader who has a deep background in out of home advertising periodically sends me images and videos of that ill-fated Coca-Cola display in Times Square – the one that used incredibly-complex robotics to deliver visual effects that could have just been done in the creative. […]
Analytics is an increasingly big thing in digital signage these days, and advancements in Bluetooth may have companies that offer shopper and venue intelligence taking another look at it. […]
The city of Calgary in western Canada now has smart city-ish digital posters along four new rapid transit bus lines – showing next bus information in rotation with booked advertising. […]