What do you do when TV isn't part of your marketing strategy, but you don't want to miss out on one of the biggest advertising days of the year? Maserati and Chase Auto have decided to reach their high-end clientele with a luxury out-of-home activation, giving people free rides to and from Atlanta's private jet hangars. […]
That’s right, the oft-derided billboard is back in fashion. Which seems counterintuitive for a messaging app dating back to the ancient Egyptians who used huge stone carvings to post announcements in public places. Despite their critics, billboards are the only non-digital advertising medium showing growth, according to Recode Media. […]
Amidst the disruption of traditional media, out-of-home advertising has not only thrived, but has also become a go-to outlet for the titans of content and technology. […]
Clear Channel, Lamar, Marquee, oOh, OUTFRONT, Premier, Talon, Vector. […]
Infocomm China is Asia Pacific’s foremost platform where Pro-AV and Experiential Communications players, manufacturers and users from across all industries meet. The 2018 edition attracted 38,809 visitors. […]
The cola wars spilled into the Georgia state legislature this week when an Atlanta-area lawmaker used a floor speech to defend Coke against Pepsi, which has blanketed the city with billboards and other marketing in advance of the Super Bowl. PepsiCo is an official National Football League sponsor, but Coca-Cola Co. is headquartered in Atlanta, where the game will be played. […]
Stratacache has bought yet another building – with the newest property pegged as the future head office for the digital signage solutions company. The building is the tallest in Dayton, Ohio – where CEO Chris Riegel lives and has aggressively been expanding the core company and a succession of acquired software and hardware that fall under the “group of companies. […]
UK ad spend rose 5.1% year-on-year to reach £5.6bn in Q3 2018. Out-of-home advertising grew 7.3% in Q3 2018 vs Q3 2017. […]
The ordinance would create "sensible guidelines" for building owners, prevent an "over-concentration" of signs and promote more "aesthetically attractive" signs, according to a Friday news release from the city. […]
This week 13 changes including OOH Acquisition, Agency OOH planning and buying services. New Hires. Agencies, OOH vendors and Sellers. […]
Even before the first kick of Super Bowl LIII, the buzz is less on the TV spots and more on the innovative billboards cropping up along the coasts. The billboards are even dominating more airtime than the TV commercials uploaded ahead of the game (yes it has become customary to upload Super Bowl TVCs before the game). […]
A new report reveals that out-of-home (OOH) advertising is “leveraging technology to innovate, remain relevant and attract new advertisers” as it has experienced consistent growth globally over the last 10 years. In addition, OOH will continue to expand by 3% per year globally over the next five years. […]
Pattison Outdoor has expanded its advertising reach in Calgary, Alta., with new Bus Rapid Transit (BRT) passenger displays. The ‘Next Bus Arrival’ feature provides MAX Transit riders with up-to-the-minute information. […]
The company revealed a trailer for the series and a billboard at 8544 Sunset Strip, an area that has become the most most expensive for billboard media buys outside of New York's Times Square. […]
The Prague-based software company signageOS has launched a free software bridge that enables CMS companies and other developers to easily launch and manage digital signage networks that blend a variety of different playback devices, including all the major smart displays and Android players. […]