Denver-based Four Winds Interactive has grown to date based on a small group of inside-ish investors, but that has changed with news of an Austin, Texas private equity company taking a non-controlling position with the digital signage SMS software company. […]
If you’ve been to the Salesforce headquarters in San Francisco, or certain resort casinos, you will have seen and been blown away by giant virtual waterfalls that appear on LED walls and wash down, over and around things like entryways. It’s kind of amazing, and way beyond much of what you see on big digital canvases – like big 4K stock videos or graphics. […]
Nancy Fletcher, head of the Outdoor Advertising Association (OAAA) since 1991, is stepping down as president and CEO at the end of 2019. No successor has been named, but the OAAA said a search is being conducted by Rafkin & Company. During her tenure, the U.S. […]
In conjunction with, and subject to, confirmation of iHeartMedia’s Plan of Reorganization, Clear Channel Outdoor Holdings’ (CCOH) post-emergence Board will consist of the following Directors, all of whom possess highly relevant knowledge and experience critical to positioning the company for future success: Ben Moreland (Chair) – W. […]
Few segments of the media industry have managed to combine traditional and digital formats as successfully as the Irish OOH advertising sector. In fact the effectiveness of established locations has been given a major boost by the arrival of digital. OOH has fared quite well over the last 12 months. […]
Displaying on billboards across the world, this is the first real-time #OOH activation for the music brand and the largest multi-market dynamic execution for the DOOH medium. 7640 unique Spotify playlists were shared globally. Watch the video below of the most iconic DOOH around the world. […]
Fairway Outdoor Advertising is taking all 43 digital locations in the Chattanooga Metro area and turning them into static locations on February 1, starting at 9:45am for EPB’s big reveal. Typically all digitals rotate every 8 seconds and have a maximum of 8 advertisers on each location. […]
Washington State House Bill 1466, in the Commerce and Gaming committee of the State Legislature is looking to ban the advertising of marijuana on billboards. The bill is scheduled for a public hearing at 3:30PM Pacific time this Tuesday 2/5/19. […]
The two companies have joined forces to use real-time data to make advertising campaigns more engaging and effective. Looking ahead, their focus is future-proofing the Digital OOH industry by enabling the more granular, anonymous audience metrics and traffic measurement that they believe will come into play in Digital OOH generally. […]
In an interesting and, I’d argue, puzzling move, Christie has re-launched its much-celebrated MicroTiles display series with technology that has very little shared DNA with the original, stackable projection cubes. The new MicroTiles are LED modules that are, in just about every respect, similar to the scores of other fine-pitch LED products out there. […]
Fletcher helped lead the transformation of OOH advertising for nearly three decades. OAAA announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at the end of 2019, after leading the association for nearly three decades. […]
“With the emergence of new display technologies, it is becoming a challenge for designers to alter their styles to accommodate the different formats.” BRYAN MESZAROS, CEO & Founder – OpenEye. […]
Owners of BrightSign-powered screens will now be able to connect their ad inventory to Adomni's Ad Marketplace and have control over their content. Adomni is an open online platform to find and buy digital out-of-home (DOOH) advertising. […]
Much attention and thought usually go into choosing the displays. Frankly, we find it mind boggling, as the right media player will determine the quality, creativity, safety, speed, and reliability for the whole digital signage network. Having acknowledged the importance of this little black box, let’s answer a few questions to better understand how to choose the best DSMP for you. […]
A 30-second spot during tonight’s live coverage of the Superbowl will set you back a record $5.25MM. In 1991, the year I first started working in the outdoor advertising industry, that same advertisement cost $850,000. If my calculator is working right, that’s over a 600% increase and a CAGR (compound annual growth rate) of almost 7% per year. […]