Editors’ Picks

Digital out-of-home advertising in Africa sees double digit growth (The Media Online)

Out-of-home is exploding across Africa, aided by infrastructure development, reduced costs and technological developments. Following the September 2018 PwC Outlook on out of home (OOH) advertising in Africa, it’s clear the platform will hit explosive growth in the next five years, where digital out of home (DOOH) has tipped the scales. […]

themediaonline.co.za
Thu, Feb 7, 2019 at 10:58 AM

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Clear Channel Outdoor deals with debt as it emerges from iHeartMedia (IFRE)

Outdoor advertising firm Clear Channel Worldwide Holdings took a big step towards a firmer financial footing on Wednesday, pricing a US$2.235bn high-yield bond as it emerges from the bankruptcy of parent company iHeartMedia. Clear Channel is refinancing $2.2bn of 7.625% series A and B senior subordinated notes due March 2020 before they become current liabilities. […]

ifre.com
Thu, Feb 7, 2019 at 10:40 AM

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How AdQuick uses data to make outdoor advertising more ROI-driven

Outdoor advertising, and all offline advertising, has always been notoriously difficult to measure. However, because smartphones allow customers to act in the moment and real-world data sources generate staggering amounts of data, outdoor advertising is more measurable than ever. The ROI data comes in three main areas: Direct Response. […]

adquick.com
Thu, Feb 7, 2019 at 2:00 AM

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BBC: Campaigners call for outdoor adverts ban in Cardiff

Adblock Cardiff wants the city council to refuse permission for corporate adverts and remove those already up. Founder Sion Elis Williams said: "Outdoor advertising pollutes our minds by undermining our self-esteem and suggesting that we can buy happiness." But a council spokesman said contracts with several companies "provide an alternative means of funding". […]

bbc.com
Thu, Feb 7, 2019 at 1:55 AM

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Sharp shows more than ever before at ISE 2019 (AVInteractive)

Three new 4K displays for digital signage, a 4K interactive Windows collaboration display, two new 4K BIG PADs, and a second gen 8K monitor make Sharp a partner for more and more projects. […]

avinteractive.com
Thu, Feb 7, 2019 at 1:55 AM

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The next major advertising platform could be inside your Uber ride

Octopus startup is putting tablets into ride-hailing vehicles that let passengers play games alongside advertisements. The startup helps drivers make extra money, while advertisers can get hyper-local when targeting their campaigns. Founder Cherian Thomas recently sat down with Business Insider to show how the platform works. […]

jackmccoyuk.wordpress.com
Thu, Feb 7, 2019 at 1:11 AM

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ACCC launches investigation into rebates and discounts in outdoor advertising in Australia (Mumbrella)

Under the Competition and Consumer Act’s exclusive dealing provisions, corporations with a large degree of power are not allowed to operate in a way which would lessen competition in the market. The Act also prevents corporations from providing services at a price, if it means the person receiving the services cannot work directly or indirectly with another competitor. […]

mumbrella.com.au
Wed, Feb 6, 2019 at 6:07 PM

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Dutch court authorizes digital billboard maker Barco to seize ClickShare tech at ISE in Amsterdam

On February 05, at the opening of ISE, a bailiff approached the booth of UK-based Clevertouch to seize its Clevershare button and receiver so Barco can use it as evidence in patent infringement lawsuits in the Netherlands, the UK and other jurisdictions where Clevertouch sells its Clevershare button and receiver. […]

barco.com
Wed, Feb 6, 2019 at 6:05 PM

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Naked Security: Digital signs left wide open with default password

Security researcher Drew Green has pried open an internet-connected digital signage system thanks to a default admin web interface password: an easily changeable password that allowed him into the web interface, from where he stumbled onto a chain of vulnerabilities that could allow a malicious attacker to upload whatever unsavories they’d like to display on people’s signage screens. […]

nakedsecurity.sophos.com
Wed, Feb 6, 2019 at 6:02 PM

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Media Expo’s OOH conference Mumbai, February 21-22, 2019

The first edition of the Signage, Outdoor Advertising - Technology and Innovation’ conference which will be hosted on 21-22 February 2019 at Hall 3, Bombay Exhibition Centre, Mumbai. The conference focuses on the indoor and outdoor signs and advertising in the form of billboards, banners, volumetric letters, road signs, neon signs, poster, flags, digital, transit and much more. […]

printweek.in
Wed, Feb 6, 2019 at 5:59 PM

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5 Digital Signage Technology ‘Must-Haves’ for retail and QSR businesses (DSConnection)

We often see that retail and Quick-Service Restaurant (QSR) chains are focused on the bottom line, but it is crucial that you have the key building blocks in place so that your digital technology solutions deliver operationally on your KPIs. […]

digitalsignageconnection.com
Wed, Feb 6, 2019 at 5:52 PM

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OAAA/American Humane public service campaign aims to raise awareness of animals in need

Digital OOH creative is available here. American Humane turns charitable donations into effective action. More than 91 cents of every dollar spent goes into life-changing, life-saving programs, earning it the highest, four-star rating by Charity Navigator. […]

oaaa.org
Wed, Feb 6, 2019 at 5:48 PM

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Digital Signage Summit 2019: Digital signage continues to be market to watch (Installation-International)

The Digital Signage Summit, part of the new ISE at the Okura programme, painted a rosy picture of the state of the digital signage industry, with global sales of large-format commercial displays reaching 5.6 million last year, a 21% increase on 2017. Market value now stands at $14.6 billion, an increase of 18% year on year. Every market across EMEA recorded growth. […]

installation-international.com
Wed, Feb 6, 2019 at 5:45 PM

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Latest videos from ISE 2019 (YouTube)

From Panasonic, rAVe, LG and more. […]

youtube.com
Wed, Feb 6, 2019 at 5:42 PM

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Ban on Billboards for Pot Stores Considered by Washington House Committee (Chronline)

Licensed marijuana stores, which already are restricted in what they can put on a billboard, would face a statewide ban on that type of advertising on billboards under a bill considered Tuesday by a House committee. Members of the House Commerce and Gaming Committee said they were concerned with the proliferation of marijuana billboards, particularly in urban areas. […]

chronline.com
Wed, Feb 6, 2019 at 5:34 PM

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