Editors’ Picks

Billboard ads today can target audience segments (Billboard Insider)

The OOH industry’s measurement system has allowed the industry to target audiences by age, income, ethnicity, and gender for over a decade. They recently made an investment in a new measurement system that empowers advertisers to target consumers based on psychographics and behavior across thousands of new audience segments…including…people who have seen an Ophthalmologist. […]

billboardinsider.com
Fri, Feb 8, 2019 at 5:55 PM

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Digital signage tech provider ZetaDisplay wins contract for deployment in public transportation locations in Oslo and Akershus (GlobeNewsWire)

ProntoTV, the Norwegian subsidiary of ZetaDisplay, has won a tender for a new contract with Ruter AS, the public transportation company for Oslo and Akershus. The tenure of the contract is ten years and starts right away. The contract value is estimated at 20 MNOK (2 M€). […]

globenewswire.com
Fri, Feb 8, 2019 at 4:35 PM

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Ad Age: Getting people to put the word ‘orgasm’ on a billboard in New York City was nearly impossible …

"We got turned down by tons and tons and tons of out-of-home vendors." Vitro account supervisor Tara Lynch says the campaign is meant to highlight an "orgasm gap" among women. Creative shop Vitro's new campaign for Astroglide personal care lubricant wants New York Fashion Week-goers to know that "Life is too short to fake it. […]

adage.com
Fri, Feb 8, 2019 at 1:29 AM

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Stratacache CEO Riegel named ‘outstanding individual’ in digital signage industry event in Amsterdam (Dayton Daily News)

Chris Riegel, chief executive and founder of Dayton-based digital signage powerhouse Stratacache, was named the “outstanding individual,” in his industry, based on nominations from his industry peers at a global awards conference this week. […]

daytondailynews.com
Fri, Feb 8, 2019 at 1:11 AM

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eMarketer Podcast: Britain’s Thriving Digital OOH Market

eMarketer senior analyst Bill Fisher breaks down the data for the digital OOH market in the UK. How many British consumers see DOOH ads? Where are the ad dollars coming from? […]

emarketer.com
Thu, Feb 7, 2019 at 5:59 PM

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Rebates, ‘ratbags’ and complaints; execs weigh in on ACCC crisis for OOH (AdNews)

The recent out of home (OOH) mergers between Ooh!Media and Adshel and JCDecaux and APN Outdoor are tipped to be the cause of the ACCC's decision to investigate the outdoor advertising sector as a whole, in relation to the use of rebates and discounting. […]

adnews.com.au
Thu, Feb 7, 2019 at 5:42 PM

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How to Buy Out-of-Home in the 21st Century (Media Village)

OOH has been going through an industrial revolution, and chances are that the skill sets for buying outdoor that you have access to predate that revolution. So here are some tips: Tip 1: Technologies Change But OOH at its Core Is Location, Location, Location Buying OOH is buying real estate, so keep the famous realtor axiom in mind. […]

mediavillage.com
Thu, Feb 7, 2019 at 5:41 PM

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16:9: ISE 2019 Impressions From Day 2: Waves Of People, Drinks, Awards

This will be terse, as Wednesday was a full day at ISE 2019 – meetings, podcast interviews, booth tours, a mixer and an awards dinner. Crowd – It seemed slow-ish for a Tuesday but Wednesday was nuts … I’ve been subwaying it to the RAI but a breakfast in central made it necessary to Uber to the venue. Eventually, I got out and walked. […]

sixteen-nine.net
Thu, Feb 7, 2019 at 5:40 PM

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Impressions of ISE 2019 (Display Daily)

As a long time observer of the display scene, I would have to say that there was little of great importance in terms of new display technology at the event. The event is the penultimate at the RAI in Amsterdam, as the show will move to Barcelona in 2021 (we had to disappoint a couple of people we spoke to who thought it was moving next year!). So, not much that was really exciting. […]

displaydaily.com
Thu, Feb 7, 2019 at 5:34 PM

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Tips on how digital signage can deliver a sweeter Valentine’s Day (DSToday)

Digital signage can deliver gift ideas and digital decorations and even engage the single customer. Gift ideas. Recently, I have seen many flower companies, wine companies and others advertise their gifts on platforms such as Youtube. […]

digitalsignagetoday.com
Thu, Feb 7, 2019 at 5:29 PM

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How Digital Signage Systems in Hospitals Can Produce Calming Effect on Patients (AV Network)

A biophilic-centric digital signage system installed in the hospital environment solves a design challenge that hospital administrators face—knowing that nature has a calming effect on patient care, which can lead to higher satisfaction scores—but needing to clear the hurdle of how to integrate live plant and nature life into the indoor urban environment. […]

avnetwork.com
Thu, Feb 7, 2019 at 5:24 PM

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The latest in cannabis research and how it affects OOH advertising (Billboard Insider)

Ten states have legalized recreational marijuana; 33 states allow medical marijuana. In states where outdoor advertising is allowed, the cannabis industry has been an enthusiastic user of Outdoor. Even in Colorado, where traditional outdoor advertising is not allowed, the industry sill looks for creative ways to advertise their product as Insider reported last year. […]

billboardinsider.com
Thu, Feb 7, 2019 at 5:21 PM

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JCDecaux signs London Borough of Camden bus shelter contract

JCDecaux has signed the bus shelter advertising contract for the London Borough of Camden, with a footprint that covers a large part of central London, including the UK head offices of Google, St. Pancras International (Eurostar station) and the British Museum. […]

jcdecaux.com
Thu, Feb 7, 2019 at 5:14 PM

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Australian Outdoor Media Association launches a national billboard campaign to promote OOH ad industry (BandT)

The movement has been rolling out to Australians via a series of photographs on outdoor signs in major cities throughout January and February 2019, across more than 7,000 signs operated by the Outdoor Media Association’s members. […]

bandt.com.au
Thu, Feb 7, 2019 at 5:12 PM

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PODCAST: Digital Signage Stories – Signage Designed By Retail, For Retail (DSConnection)

In this episode, Kroger’s General Manager Titus Jones and EDGE Product Manager Kevin Fessenden both join us to share how the shelf technology was created and deployed in their stores throughout the Midwest. For more information about the original award-winning case study, click here. […]

digitalsignageconnection.com
Thu, Feb 7, 2019 at 4:27 PM

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