OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a purchase. […]
London, UK (July 29, 2020) — AdMobilize and LiveDOOH are proud to announce a new partnership to deliver an industry-first feature to effectively plan, deliver and report on campaigns for media owners and brands in the OOH industry. […]
Dentsu & NTT DOCOMO Programmatic Arm Sees Membership as Building Block Supporting Global Growth NEW YORK, August 3, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today that LIVE BOARD, Inc, a joint venture between NTT DOCOMO, INC. […]
Regionally customized sessions will educate buyers and sellers on how to successfully transact programmatically NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September, respectively. […]
Junkee Media and parent company oOh!media have launched the Junkee Network, combining their digital titles with their out-of-home (OOH) screens. The new platform will see content from Junkee Media’s content platforms, Junkee, Punkee and AWOL, displayed across digital OOH assets in more than 100 universities and TAFE campuses, as well as more than 220 social venues. […]
Mood Media filed for Chapter 11 bankruptcy on July 30, seeking to reduce its debt by hundreds of millions of dollars. Within 24 hours, its restructuring plan had been approved by a federal judge, and the company was on to a new chapter. […]
Mall TV is a digital placed-based network in mass market shopping centres, targeting shoppers close to the point of purchase and thereby directly influencing purchase decision making. The network flights on strategically-placed screens at key high footfall sites and dwell zones in malls across the country. […]
The organizers of ISE started their push this week to both market the February show and reassure exhibitors and potential attendees that it will be safe. There were several videotaped segments done in Barcelona shown during the Digital Signage Summit held online earlier this week, from a studio space in Hanover, Germany. […]
The big c-store trade show NACS, which was set for mid-October in Las Vegas, is the latest high profile, big dollar casualty of COVID-19. In an interesting development, it was the venue, not the organizer, that did the event in. […]
Lured by improved targeting, the possibility of earned media and pandemic-induced bargain rates, political marketing dollars have been migrating outdoors. Spending on out of home (OOH) and digital out of home (DOOH) by campaigns and groups is up 48 percent for first five months of 2020 over the same period in 2018. […]
Insider’s take: Never agree to a clause which gives your landlord the right to buy your sign for replacement cost. You will have no leverage in lease negotiations. That’s the lesson of Buffalo Ridge Corp v Lamar Advertising. […]
Together, VIOOH and S4M will allow advertisers to buy drive-to-store campaigns both on JCDecaux’s OOH network, and on mobile using S4M’s platform. […]
Captivate will be selling advertising around the consumer-focused content that PatientPoint will present. In doctors' and medical staffs' back offices, while Patient Point provides medically oriented information, Captivate will also be selling advertising for the whole gamut of consumer products, from packaged goods to vacation spots and automobiles. […]
Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean), has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The collaboration will enable marketers to activate programmatically some of the most recognisable screens in the United Kingdom. […]
ATHENS -- Ten years after trying to ban billboards blamed for road accidents and fatalities, Greece now has turned to prohibit advertisements on sidewalks, streets and highways, this time aesthetically-driven. […]
