Editors’ Picks

Italian OOH market leader Media One selects Broadsign to power its digital transformation

Media One’s network reaches millions of people every day with thousands of static and digital displays located in Italian train stations, along national highways, in bus shelters, and the Rome Fiumicino airport. The company is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy. […]

broadsign.com
Wed, Aug 5, 2020 at 7:44 PM

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16:9: This New Mexico Spin-out Making MicroLED Displays On Paper-Thin Metal Foil

I am virtually attending the Society for Information Display’s annual display-nerd festival – DisplayWeek. The live show was done in by COVID-19, but lives on as a virtual show. It is NO replacement for the real deal – having seen that last year in Silicon Valley – but a reasonable alternative, given our collectively crappy circumstances. […]

sixteen-nine.net
Wed, Aug 5, 2020 at 1:56 PM

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Vengo will integrate its DOOH ad screens with National Entertainment Network’s gaming devices (MarTech Series)

This integration will expand Vengo’s media platform beyond its own network of over 1400 interactive kiosks, with upcoming extensions to many new devices, screens and kiosks to drive place-based advertising — connecting brands with consumers on-the-go around the world. “NEN is excited to be launching this program with Vengo and leveraging its DOOH Network,” said NEN President Jim Sevalt. […]

martechseries.com
Wed, Aug 5, 2020 at 12:10 AM

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Does health insurance cover out-of-home workers who work from home? (Billboard Insider)

Insider asked two out of home insurers for their opinion. Brian Cone, Vice President, The Cone Company I double-checked with a couple of higher-ups with 2 of the large Workers Comp funds here in Alabama…They handle each claim on a case by case basis and although most “at-home” claims have been denied or minimally covered, there have been a handful that have been covered. […]

billboardinsider.com
Wed, Aug 5, 2020 at 12:10 AM

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Infographics: 2020 Nielsen Digital OOH Advertising Report (OAAA)

Add these infographics to your DOOH sales pitch: Digital Billboards; Digital Street-Level OOH; Digital Airport OOH; Digital Place-Based OOH. […]

oaaa.org
Tue, Aug 4, 2020 at 6:35 PM

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The Guardian: UK advertisers pulled more than £1.1bn spend during Covid lockdown, OOH fell by 80+ percent

Government has become UK’s biggest advertiser during coronavirus crisis, figures show. Outdoor advertising, fell by about £345m, or more than 80%. It has not been all doom and gloom, though, with a limited number of advertisers, led by the government, significantly upping their spend. […]

theguardian.com
Tue, Aug 4, 2020 at 6:26 PM

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Jean-Francois Decaux: recovery in transit and airport advertising is uncertain (Billboard Insider)

Insider’s take: It will take a covid vaccine for airport traffic and advertising to recover which means early 2021. Subway and bus passenger traffic will return sooner if a New York Times article suggesting public transportation is not a major source of covid transmission proves true. […]

billboardinsider.com
Tue, Aug 4, 2020 at 6:06 PM

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The OOH industry remembers John Savey, managing partner of Longview Outdoor, who was murdered at home, allegedly by an intruder (Billboard Insider)

The entire OOH industry was deeply affected by the news of John Savey’s tragic passing. Insider wanted to pass along a few of the many comments we received from those who knew John or were impacted by this tragedy. John Savey “Both of us worked for Whiteco back in the 80’s, but I never met him until we met in Ocala, FL in 1989. […]

billboardinsider.com
Tue, Aug 4, 2020 at 6:01 PM

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Case Study: Nespresso’s Drive-to-Store Combined DOOH and Mobile Campaign (JCDecaux)

In its first nationwide campaign in France during winter 2019, Nespresso combined the strength of JCDecaux's national urban presence with the increased mobile capabilities provided by S4M, with: An assessment of the extra traffic created by the mobile + OOH campaigns in selected Nespresso boutiques; Geo-localised ads on people’s mobile phones receiving the OOH campaign; A wide scale campaign delivering extensive national coverage; Clément Noël, Nespresso Global Media & Performance Marketing Manager, said: “We have joined forces with JCDecaux and S4M, leveraging all their expertise to boost our in-store traffic. […]

jcdecauxna.com
Tue, Aug 4, 2020 at 12:21 PM

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16:9: Novel Line-Up Safety Solution Blends IoT Sensors With Overhead Projections

An Orlando AV solutions called Crafted Design has debuted an interesting take on the social distancing guidelines for line-ups – using overhead sensors and projection to keep safely spaced apart as the pandemic rages on. […]

sixteen-nine.net
Tue, Aug 4, 2020 at 8:27 AM

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Ad spend in the UK is set to decrease by 15.6% in 2020 to £21.4bn: AA and WARC (Research Live)

The 15.6% fall projection is a slight improvement on previous estimates by the AA and Warc, which previously forecast a 16.7% drop in ad spend. The improvement in 2020’s ad spend estimates are linked to recent measures by the government to stimulate consumer spending. […]

research-live.com
Mon, Aug 3, 2020 at 11:21 PM

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How OOH businesses can adjust to the ‘new normal’ (Billboard Insider)

By Paul Wright, founder and CEO of SignValue. One of our consulting partners EY, recently published an article by their EYQ think tank titled “Beyond COVID-19: Will you define the new normal or watch it unfold?” It is a fantastic read if you get a chance. […]

billboardinsider.com
Mon, Aug 3, 2020 at 5:21 PM

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“No touch” is vending’s coming change (Vending Times)

aresh Patel is founder and CEO of PayRange. It is baffling when you think about how the consumer experience has changed over the years. People have gone from shopping in the store to ordering online. […]

vendingtimes.com
Mon, Aug 3, 2020 at 5:00 PM

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Nielsen Research: DOOH Engages Consumers and Drives Activations (OAAA)

OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a business and over 80% will make a purchase. […]

thoughtleadership.oaaa.org
Mon, Aug 3, 2020 at 1:26 PM

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AdMobilize and LiveDOOH to Bring Programmatic-Ready Campaign Planning Feature for the OOH industry (DSConnection)

London, UK (July 29, 2020) — AdMobilize and LiveDOOH are proud to announce a new partnership to deliver an industry-first feature to effectively plan, deliver and report on campaigns for media owners and brands in the OOH industry. […]

digitalsignageconnection.com
Mon, Aug 3, 2020 at 12:07 PM

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