Editors’ Picks

The Drum: Feel-good audiences and brands return to OOH

Frank Bryant, Co-CEO, Talon UK. With roadside audiences returning to normal levels, advertisers are seizing on the benefits of talking to local communities and there are some great examples of brands restoring connections with consumers in leisure activities, staycations and the revived health and beauty sector as we chase the feel-good factor. Leisure Activities. […]

thedrum.com
Thu, Aug 13, 2020 at 5:20 PM

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16:9: Four Winds Acquires UK-based Workplace Comms Software Firm SmartSpace

Denver-based Four Winds Interactive has acquired SmartSpace Global, a UK company focused on workplace communications software. […]

sixteen-nine.net
Thu, Aug 13, 2020 at 10:39 AM

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How much spending have US public out-of-home companies cut? (Billboard Insider)

The big three cut their expenses by a total of $284 million or 26% during the the second quarter of 202020. Clear Channel cut the most. Lamar cut the least because it was less affected by covid than the other companies. […]

billboardinsider.com
Wed, Aug 12, 2020 at 5:31 PM

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New York Times: Retail Chains Abandon Manhattan: ‘It’s Unsustainable’

Some national chains, both retail and restaurants, are closing outlets in New York City, which are struggling more than their branches elsewhere. In the heart of Manhattan, national chains including J.C. Penney, Kate Spade, Subway and Le Pain Quotidien have shuttered branches for good. […]

nytimes.com
Wed, Aug 12, 2020 at 5:23 PM

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Posterscope launches proprietary OOH trading platform ECOS NOW to enable real-time planning, purchasing and activation of digital OOH campaigns (DSConnection)

ECOS NOW is the most significant enhancement to OOH trading since the introduction of digital Out-of-Home London, 12 August 2020:  Posterscope has today launched ECOS NOW, a proprietary OOH trading platform which enables the planning, purchase and activation of digital OOH in near real time, subject to defined operational and performance criteria. […]

digitalsignageconnection.com
Wed, Aug 12, 2020 at 8:31 AM

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Add this to your sales pitch: How OOH Influences Back-To-School Shoppers (Billboard Insider)

While this year’s back-to-school shopping season will be anything but traditional, OOH offers brands vibrant formats to help drive business in stores and online. OOH formats are almost always near the point of sale or transaction and frequently the last ads seen by consumers prior to a purchase. Over 75% of US adults report engaging with OOH ads. […]

billboardinsider.com
Wed, Aug 12, 2020 at 12:10 AM

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Creative vs. Location: Which is more important for a successful OOH campaign? (Frank’s Take)

Frank Gussoni, President & Founder of A3 media. When billboard advertising is created effectively and able to be seen, it is a great way to sway impulsive drivers’ decisions on where to shop. Drivers make the majority of their shopping decisions while in the car and many of them will make the decision to stop at the store while on their way home. […]

franks-take.com
Wed, Aug 12, 2020 at 12:10 AM

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Lindmark Outdoor Makes Inc 5000 Fastest Growing Private Companies (Billboard Insider)

Inc. magazine today revealed that Lindmark Outdoor Media, LLC is No. 3,041 on its annual Inc. […]

billboardinsider.com
Wed, Aug 12, 2020 at 12:08 AM

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Australian outdoor ad revenue down 35.4% for the half year of 2020 (AdNews)

Net media revenue for the out-of-home (OOH) industry in the half year to June was $289.1 million, down 35.4% from $447.3 million, compared to the same six months in 2019. […]

adnews.com.au
Tue, Aug 11, 2020 at 10:38 PM

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CEO of Boston Omaha-owned Link Media Outdoor: We are looking for acquisitions (Billboard Insider)

Link Media spent $10 million on acquisitions in 2019 down from $142 million in 2018. Will Link be more active in the next year or two. Link has never stopped, and we won’t stop being active in acquisitions. […]

billboardinsider.com
Tue, Aug 11, 2020 at 7:03 PM

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The largest bus shelter ad screen network in Quebec is now available for programmatic buying via Broadsign Reach and Campsite platforms

“With the largest bus shelter screen network in Quebec, Quebecor gives buyers a way to reach their audiences effectively and often,” says Édith Gagné, Vice President, Programmatic Sales Operations at Broadsign. “We are very pleased to partner with Quebecor and help them offer advertisers an easy way to run great campaigns. […]

broadsign.com
Tue, Aug 11, 2020 at 4:16 PM

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Talon launches first DOOH campaign bought programmatically via its Atlas platform (LBBonline)

The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market. Atlas, which progressed from concept to revenue generating in seven months, handles a multitude of specialist OOH planning tasks. […]

lbbonline.com
Tue, Aug 11, 2020 at 12:11 AM

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16:9: Hivestack Gets $10M Infusion From Quebec Gov’t Investment Wing

Montreal-based Hivestack, which has a platform for programmatic digital out-of-home (DOOH) advertising, has done $10 million equity funding with an investment arm of the provincial government, Investissement Québec (IQ). The funding enables Hivestack to expand its workforce locally and globally, with a focus on R&D. […]

sixteen-nine.net
Tue, Aug 11, 2020 at 12:11 AM

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Geopath data shows average daily miles travelled is close to normal in most markets (Billboard Insider)

Average daily miles travelled for July 27-August 2, 2020 is flat or slightly up in 115 markets and down slightly in 95 markets. In most markets average daily miles travelled is close to normal. Here’s the graph for Chicago. […]

billboardinsider.com
Tue, Aug 11, 2020 at 12:10 AM

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Asiaray wins contract to handle advertising at Terminal 1 and 2 of “the world’s busiest airport” – Chengdu Tianfu International Airport (Yahoo Finance)

Air traffic of Chengdu Shuangliu International Airport in May this year already revived to a level of more than 70% compared with the same period last year, becoming the world's busiest airport in May. Occupying a planned site area of 52 km 2 , the soon-to-be-completed Chengdu Tianfu International Airport will cater for the growing air traffic in the future. […]

finance.yahoo.com
Tue, Aug 11, 2020 at 12:10 AM

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