Editors’ Picks

16:9: Digital Signage Facade Greets Deep-Pocketed Travelers At Louis Vuitton Store In Rome’s Airport

The luxury goods brand Louis Vuitton opened a new store at Rome’s international airport back in late February, just as the pandemic really started to take hold in Europe. So with airports almost empty for months on end, not that many people have likely seen the giant LED facade that welcomes shoppers to the store inside Terminal T3 at Leonardo da Vinci International Airport. […]

sixteen-nine.net
Fri, Aug 21, 2020 at 12:08 AM

Permalink

Which public US OOH company has the highest insider ownership? (Billboard Insider)

When company insiders (e.g. board members, executives and family) own a large percentage of shares is is usually a good thing because it means their interests are aligned with shareholders. Here’s a breakdown of insider ownership at Lamar, Boston Omaha (the parent of Link Media Outdoor), Clear Channel Outdoor and OUTFRONT as a percent of each companies total shares. […]

billboardinsider.com
Thu, Aug 20, 2020 at 7:38 PM

Permalink

How programmatic DOOH buying is different from programmatic online buying and why its growth will accelerate (Accord Marketing)

Lisa Portman, head of marketing, Talon. Conventionally, programmatic is defined as the use of automation in the buying, selling or completion of display advertising. OOH media owners have started making some of their inventory available to online media buyers, through PrOOH. […]

accordmarketing.com
Thu, Aug 20, 2020 at 7:37 PM

Permalink

Outsmart reports 44.8% decline in UK OOH ad revenue for the first half of 2020

Classic and Digital Out of Home revenues declined by -50.8% and - 38.8% respectively. As a result, Digital’s share of revenue increased to 56% compared to 50% in H1 2019. The quarterly figures provide greater insight into the story of the sector. […]

outsmart.org.uk
Thu, Aug 20, 2020 at 7:35 PM

Permalink

My Tech Decisions: Why Replace a Digital Signage Display That Still Works?

Alan and Jonathan Brawn. When we consider replacing displays/digital signage, we often do so when it is too late. Instead, we should plan ahead for inevitable signage failures. […]

mytechdecisions.com
Thu, Aug 20, 2020 at 7:31 PM

Permalink

BBC: How outdoor advertising can deepen inequality

From billboards to posters, adverts are everywhere and can be an eyesore for anyone – but for communities they target the most, they’re also a public health risk. On a Saturday morning in July, a group of face-mask-wearing protestors milled about a small plot of land next to a busy road in the English city of Bristol. […]

bbc.com
Thu, Aug 20, 2020 at 7:26 PM

Permalink

Digital Signage Tech Firm Hypersign Makes Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies (DSConnection)

Stepping back and looking at our growth as a company and an industry over the years has helped make the long nights and hard work worth it, and confirms for us that we’re headed in the right direction. Spartanburg, S.C. (August 19, 2020) — Inc. […]

digitalsignageconnection.com
Thu, Aug 20, 2020 at 10:04 AM

Permalink

The Drum: Posterscope USA boss says weekly data has to be used to prove to advertisers that ‘America is moving again’

In normal times, you could take for granted that a certain footfall would pass a site and that it’d be measured with a degree of accuracy. Now, data needs to be generated on a week-by-week basis to evidence which sites are being rejuvenated. Agencies like Posterscope are increasingly consulting anonymized mobile data to see how human movement is returning. […]

thedrum.com
Wed, Aug 19, 2020 at 10:13 PM

Permalink

DPAA’s Annual Video Everywhere Summit to be Staged Over Three Days as Live Zoom Event

Two-and-a-half hour sessions to be held October 13-15   Content pillars include omnichannel & programmatic, diversity & inclusion, globalization of media & brands     NEW YORK, August 18, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold its annual global Video Everywhere Summit live-via-Zoom over three days from October 13-15, 11am – 1:30pm ET each day. […]

dpaaglobal.com
Wed, Aug 19, 2020 at 10:01 PM

Permalink

Why you should keep your out-of-home lease increases to under 2% per year (Billboard Insider)

You need to keep your billboard lease increases to less than 2%/year. Here’s an actual lease Insider has reviewed. Payments are as follows: 2014-2017 $2,000 per year. […]

billboardinsider.com
Wed, Aug 19, 2020 at 5:56 PM

Permalink

Nielsen integrates its audience data tool with Talon’s OOH data management platform Ada (Martech Series)

Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. […]

martechseries.com
Wed, Aug 19, 2020 at 5:51 PM

Permalink

Intersection to sell bus, rail and paratransit advertising across TriMet’s public transportation system in Portland, OR (DSConnection)

Portland, OR – August 19, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has been awarded a five-year contract (with two-year option) to sell bus, rail and paratransit advertising across TriMet’s public transportation system in Portland, OR. […]

digitalsignageconnection.com
Wed, Aug 19, 2020 at 10:04 AM

Permalink

16:9: Raydiant Takes a Different Approach To Retail/SMB Digital Signage

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT A seemingly oversaturated ecosystem has not stopped more and more companies from entering the digital signage market with their own software solutions. I get lots of email pitches from companies, and admittedly, I do a mental sort, with a bucket for no-hopers, and a different one for those I find interesting in some way. […]

sixteen-nine.net
Wed, Aug 19, 2020 at 8:27 AM

Permalink

Adomni explains why and how to run a programmatic DOOH political campaign (Video 2:49)

Persuade people to Get out and vote using digital out of home advertising to deliver your message on over 160,000 programmatically connected screens across the U.S. […]

youtube.com
Wed, Aug 19, 2020 at 12:10 AM

Permalink

Panoscape says its software can turn any existing digital display, kiosk or video wall into a touch-free, measurable, interactive screen (AVInteractive)

Allowing customers to avoid unnecessary costs and harness existing displays (static, touch, or video walls) the solution can be installed rapidly. Scalable from one to 24 displays, the PanoScape touch-free solution is deployed via the combination of a proprietary CPU, patented software, and PanoScape cameras. […]

avinteractive.com
Wed, Aug 19, 2020 at 12:08 AM

Permalink