Editors’ Picks

OAAA’s tips and infographic on how to sell political advertising in the 10 weeks remaining until the election (Billboard Insider)

Political ad spend in OOH is up 58 percent over 2016 and 53 percent over 2018 as of the first two quarters of the year. The number of competitive races across the US appears to be growing by the week, which will place increased inventory and pricing pressure on OOH’s traditional local competitors, TV and radio. […]

billboardinsider.com
Mon, Aug 24, 2020 at 8:14 PM

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16:9: LG Confirms Transparent OLEDs Being Used On Subway Windows in Shenzhen, Beijing

LG Display has confirmed those are versions of its transparent OLEDs being used as information displays on the windows of subway cars in China. I can’t find the source PR, but there are numerous tech blogs like this one reporting and quoting an LG exec about how the company is “the first company in the world to supply transparent OLED panels for windows on subway trains. […]

sixteen-nine.net
Mon, Aug 24, 2020 at 8:11 PM

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CEO of MediaStar Systems says “digital signage will oil the ‘return-to-work’ wheels” (AVInteractive)

Shaun Oxenham, CEO at MediaStar Systems. The next challenge will be how to extend the use of these solutions as part of broader communications strategies as companies ask more of their employees to come back to work. […]

avinteractive.com
Mon, Aug 24, 2020 at 8:08 PM

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Australian Financial Review: Lockdown wipes Ooh!Media interim profit, dividend

ASX-listed Ooh!Media's said its half-year revenue fell more than a third to $205 million because of the COVID-19 lockdown. Ooh!Media swung to a $27.5 million net loss in the six months ended June 30 from a profit of $608 million in the year-earlier period and it has omitted the interim dividend. […]

afr.com
Mon, Aug 24, 2020 at 8:07 PM

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Global’s Mungo Knott explains “How programmatic OOH changes the landscape” (Mediatel)

We are now much better placed to reach the needs of clients than in previous recessionary cycles, writes Global's Mungo Knott. Sadly, no business or person will have remained untouched by the seismic change to our daily lives as a result of the Covid 19 pandemic. The outdoor advertising business was negatively impacted by two significant factors overnight. […]

mediatel.co.uk
Mon, Aug 24, 2020 at 8:05 PM

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OAAA’s Anna Bager: We are bigger than facebook (Billboard Insider)

Insider’s take: Bager’s point is not that out of home is the largest medium in current revenues. It is the largest medium in terms of the ability to reach people. Local Marketing Trends Podcast host Gordon Borrell recognized this in his comments following Anna’s interview: “Addidas had put a whole lot of money into search. […]

billboardinsider.com
Mon, Aug 24, 2020 at 7:42 PM

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New Zealand’s OOH trade body reports industry revenue for the 1st half of 2020 is down 40% from the same period in 2019 (Scoop)

The Out of Home Media Association Aotearoa (OOHMAA) reports the total H1 net revenue year-to-date at $38.1m, down -40% from $64.1m for the same period in 2019. Digital Out of Home reported 62% ($23.7m) share of net media revenue versus static placements, a slight increase from the recorded 60% ($38.2m). This shows a slight upward trajectory for digital, up 2% for the same period last year. […]

scoop.co.nz
Mon, Aug 24, 2020 at 7:32 PM

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16:9: LAX Launches ReadySeeGo Digital Wayfinding Totems; Informing, Guiding Air Travelers

One of a few positives of the pandemic is that facilities like airports can do capital projects and add technologies with minimal disruption , with passenger traffic down hugely and line-ups short or gone. LAX is among the airports adding new digital capabilities. This is a nice use of a display totem (guessing those LG stretch LCDs) for wayfinding and instructional messaging inside the terminal. […]

sixteen-nine.net
Mon, Aug 24, 2020 at 9:20 AM

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PC Mag: LG Replaces Subway Train Windows With Transparent OLED Displays In Beijing and Shenzhen

The windows on subway trains in two Chinese cities are becoming much more useful thanks to a switch to transparent OLED displays. The Beijing (Line 6) and Shenzhen (Line 10) subway trains have been upgraded to replace some of the windows with 55-inch transparent OLED displays. […]

pcmag.com
Sun, Aug 23, 2020 at 7:01 PM

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Elo says it will replace and upgrade discontinued 3M touchscreens (DSConnection)

3M customers switching to Elo can expect product investment and innovation to continue with recent examples including the Elo Access™ wellness-check access control kiosk and Huddle Room solutions. A dedicated webpage offers customers an at-a-glance guide to specific touchscreen transition recommendations for desktop monitors, open frames and large format displays. […]

digitalsignageconnection.com
Sun, Aug 23, 2020 at 7:00 PM

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DOmedia CEO comments on Publicis’ move to switch from DOmedia to its own DOOH buying platform (OOHToday)

Nick Sadler CEO, DOmedia. ... everyone at DOmedia is incredibly saddened by this news... […]

oohtoday.com
Sun, Aug 23, 2020 at 6:30 PM

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Ex-Gable exec Joe Kunigonis appointed CEO at SmartCityStorefront; and other OOH personnel moves (OOHToday)

Kristin Allen has joined PJ SOLOMON, as a Managing Director in its Technology, Media & Telecommunications (TMT) Group in New York. Eero Dominick promoted to VP, Client Partnerships at Evergreen Trading. Congratulate Erica D. […]

oohtoday.com
Sun, Aug 23, 2020 at 6:24 PM

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H-E-B to use STRATACACHE’s shopper insights data platform in its 400 grocery stores in the US (PRNewswire)

Using sensor-based insights gathered from STRATACACHE's Walkbase solution, H-E-B gains a richer understanding of the service level in their stores, and will use the actionable data to advance many aspects of the in-store shopping experience. With the expansion of the existing Walkbase advanced solution, H-E-B will gain an even richer understanding of how to better serve their customers. […]

prnewswire.com
Sun, Aug 23, 2020 at 6:07 PM

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How Out-of-Home Can Drive eCommerce for Brands Moving Online (EMC Outdoor)

Over the last few years there has been a clear trend with digitally native, DTC brands taking advantage of Out of Home’s ability to drive eCommerce. It is a powerful and practical way to build large scale brand awareness, and almost serve as a surrogate physical presence in the market. […]

emcoutdoor.com
Fri, Aug 21, 2020 at 7:07 PM

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Clickz: OOH chief at Dentsu Aegis touts dynamic DOOH creative

Martin Porter manages the development of out-of-home division within the Dentsu Aegis Network agencies. Even with positive spending forecasts and projects, no one is really sure when true normalcy will return for the OOH industry or the global economy, for that matter. […]

clickz.com
Fri, Aug 21, 2020 at 12:10 AM

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