Ultraleap could see a revenue boost of more than £10m from the new partnership. A Bristol technology start-up has signed a deal with American chip giant Qualcomm to integrate its hand tracking technology into Qualcomm’s newest chips.... […]
There’s a reason why 42% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are always authentic and contextual to consumers’ lives. […]
The New York-based LED display solutions company Primeview has announced a new line of indoor turn-key LED displays, including what the company says is the world’s first 32×9 aspect ratio standard, 3840×1080 pixel resolution, bezel-free panel display. […]
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As traffic picks up in the Philippines, the mobile food delivery marketplace Foodpanda welcomes audiences with a contextual Digital-Out-Of-Home (DOOH) programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers. The campaign was executed by DOOH advertising technology company Moving Walls along with Metropolis Media. […]
TG Shaw, President of Reeves Shaw Media. Covid has been tough on everyone…we do a lot of national business and that was the first to go when all this hit in mid-march…So what we’ve been trying to do is be as flexible as possible…we’ve also pivoted and tried to go after more local sales because local sales are up in the market. We’re starting to see national come back. […]
Out of home (OOH) has had a tumultuous few months, as social distancing and isolation measures have had a long-lasting impact on the sector. However, new learnings are coming into place and brands are coming together to show the world that their OOH messaging is better than ever. […]
By Michael Kozlowski. Under the Agreement, TCL will manufacture 42-inch ePaper TFT backplanes using an 8.5 generation production line. This will be the first time large-size ePaper backplanes have been manufactured in an 8.5 generation facility, and it will be the largest generation factory in the world to manufacture ePaper TFT backplanes. […]
Firefly is expanding its ad business in New York City by acquiring the out-of-home business of Strong Outdoor, as well as by becoming the advertising partner for fleet operator Sally. […]
The merger of S Quadrat GmbH with NEC Display Solutions Europe GmbH has been registered in the commercial register. The merger leverages the harmonization and optimization of NEC’s Full-Service-Approach in all areas of Premium-Display-Technologies for large digital surfaces. […]
By Griffin Boss. The programmatic advertising supply chain is currently facing a critical overhaul that will consolidate a larger portion of global advertising spend among top platforms. Magnite (MGNI) is the largest independent pure-play omnichannel supply-side platform and stands to grow revenue at a faster rate than the industry as a result of this windfall ad spend. […]
Collaboration brings together Samsung’s content management and display expertise with Quividi’s audience and campaign intelligence capabilities. Allows retailers to adopt a data-driven approach to digital signage by sharing store traffic data, mask detection and thermal scanning information in real-time. Next generation solution to help keep customers and store staff safe. […]
A pair of well-established direct view LED companies have merged, creating what they’re touting as a “powerful mix of the best minds in LED engineering,” developing a proprietary American product line. The merger is between Texas-based Southpaw Live and California-based D3 LED. […]
Kuwait-backed Prysm Inc. will sell part of its business, hand some operations to lenders. Prysm Inc., a California-based video-screen-technology developer, has filed for bankruptcy after cutting a deal to sell some assets and hand over others to lenders including Kuwait’s sovereign-wealth fund. […]
The billboards designed by Jay-Z’s Team ROC featured the names of three people killed by the same police officer. Team ROC attorney Jordan Siev told ABC-12 that the reason Lamar gave them for rejecting the proposal was that “it could have an effect on a future action.” Sieve said. […]
