Street Fight: Wrapify’s CEO says the pandemic has been a catalyst for overdue change in OOH advertising
James Heller is CEO and co-founder of Wrapify. Buh-bye, vanity plays. Historically, marketers have perceived OOH as a hard-to-measure medium and more of a brand awareness play than a performance marketing tactic. […]
Wed, Sep 2, 2020 at 5:44 PM