One of the larger media companies on the planet – Publicis Groupe – has started making marketplace noise about what it calls its digital in-venue platform, which is another way of saying its digital signage platform. […]
Guest Speakers Include Jessica Williams of Visa, Louisa Wong of Wavemaker, Joe Mandese of MediaPost, and Geetha Ranganathan of Bloomberg Intelligence NEW YORK, December 1, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, will host its final DPAA Town Hall Member Meeting for 2020 on Tuesday, December 15 from 11am – 12:30pm ET. […]
The recently blended entity Sharp NEC Display Solutions has released a new series of digital signage displays that support external, slot-loaded computing modules. The new ME Series accept versions of Intel’s Smart Display Module Small or Large reference designs for mini-PCs that slide into a PCIe slot, and also the Raspberry Pi Compute Module 4. […]
Are you confident that your business is completely protected against COVID-19? With the influx of Christmas shoppers and family gatherings, being 100% COVID-secure is going to be more important than ever over the coming months to keep cases low during and beyond the festive period. […]
Out-of-home advertising will decline 45% in 2020; “Much of that loss should be regained next year”. It’s a medium that is increasingly being bought programmatically and should benefit from that, as well as a lack of hurdles around consumer identity. Cinemas saw an estimated decline of 80% for 2020; there will be a “strong rebound of 160% in 2021” bringing it 23% lower than pre-pandemic. […]
If you invest in OUTFRONT or Clear Channel or if you own a transit or airport advertising company you should monitor how long it will be until vaccines end the Covid epidemic. US airport travel was down 60% for the week ended November 29, 2020 versus the prior year. last year. […]
Programmatic DOOH platform Vistar has joined forces with French demand-side DOOH platform DISPLAYCE to enable automated guaranteed transactions via “Open direct” and real-time transactions via “Open RTB” on its Private Market Place (PMP). “ In recent years, display networks around the world have matured the idea of making their inventory available on Open Exchange through an SSP. […]
"Audiences in Motion" tool can be integrated via APIs in all relevant DSPs. For the “Audiences in Motion” segment, Adsquare combines mobile audience data with SDK-derived background movement data and connects the corresponding audience segments to country specific geometries and OOH locations. […]
Mood Media’s interesting year continues, with news today that the retail experience company has been acquired by a private equity company. The company, whose range of in-store media services includes digital signage and experiential media, went into Chapter 11 this summer and then bounced right out of it in I guess was some sort of financial voodoo I won’t even try to understand. […]
D=SIGN was born from two key industry associations — AVIXA and the Digital Signage Federation — who bring us a brand new, fresh event focused solely on digital signage. After all, digital signage is one of the fastest-growing AV solutions. […]
This is an issue I’ve seen far too often, and this kind of art is what gives outdoor a bad rep for visual clutter. It looks like everything but the kitchen sink was thrown into this to catch the eye. Reminds me of the late 80’s. […]
(In Part 1, yesterday, Richard Hamlin described a court decision banning all marijuana advertising on Interstate Highways within California and on State Highways that cross its border. The decision struck down a regulation that banned such advertising only within 15 miles of the state’s border. The decision found the regulation to be inconsistent with the statute legalizing marijuana. […]
I am excited to join OAAA as Chief Marketing Officer to help evolve our organization into an even more agile and effective marketer for the OOH industry. […]
Here’s a nice example of a virtual window – a big flat panel display set up in such a way that it looks like a real window. […]
The registration page is now live for the first-ever D=SIGN Happy Hour, a virtual mixer that puts a cap on next week’s two-day online conference developed by the Digital Signage Federation and AVIXA, and hosted by those associations as well as Sixteen:Nine. […]
