Editors’ Picks

16:9: 8K Displays Use Twice The Power Of 4K Versions: Research

A pair of tech research firms have produced an interesting report on the energy demands of consumer video devices, and produced some insights I am guessing are not widely known – notably that 8K displays are energy hogs. The joint study – called The Sustainable Future of Video Entertainment – was released by InterDigital and Futuresource. […]

sixteen-nine.net
Thu, Dec 3, 2020 at 11:01 PM

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PJ Solomon’s and Adomni’s CPM data for OOH ad segments (Billboard Insider)

The PJ Solomon data only uses four segments – bulletins, posters, transit, place-based). It also shows a cpm range. Here’s a more detailed table of Out of Home average CPM’s provided by Adomni. […]

billboardinsider.com
Thu, Dec 3, 2020 at 6:46 PM

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Canadian programmatic DOOH DSP Atedra integrates with NYIAX marketplace

The announcement says that the integration "allows DOOH advertisers to reserve or buy future DOOH inventory supplied by Atedra across the NYIAX marketplace. The move extends the value that Atedra’s DOOH advertising and publishing partners receive by allowing them to showcase advertising opportunities to new demand sources and ad buying partners on the NYIAX marketplace. […]

nyiax.com
Thu, Dec 3, 2020 at 6:25 PM

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blowUPmedia says giant poster advertising in Amsterdam will no longer be possible from 1 January 2021 onwards

Ernst Vos, CCO blowUP media Group. The city council of Amsterdam has decided to ban this type of advertising because it wishes to reduce the amount of advertising in public spaces. This decision is part of a broader set of measures. […]

blowup-media.nl
Thu, Dec 3, 2020 at 6:07 PM

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16:9: Montreal’s Nummax Marketing LED Digital Posters For Shop Windows

For the last two or three years I have seen countless vendors – mostly from China – marketing LED posters on floor stands as promotional posters for scenarios like retail. […]

sixteen-nine.net
Thu, Dec 3, 2020 at 11:22 AM

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Infographic: Nielsen’s 2020 study on taxi top and in-taxi digital OOH ad effectiveness (OAAA)

51% of digital taxi top ad viewers notice them “all” or “most” of the time, and notice rate increases to 76% for interior digital taxi ads. […]

oaaa.org
Thu, Dec 3, 2020 at 12:11 AM

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Wilmington, NC: The city’s love-hate relationship with billboards splits council, staff (Port City Daily)

By Johanna F. Still. Featured: Lamar, Grey Outdoor. […]

portcitydaily.com
Thu, Dec 3, 2020 at 12:10 AM

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Australian cities continue to fight against Telstra’s “supersized” digital ad phone booths (Cities Today)

The cities of Melbourne and Brisbane have won a Federal Court appeal over the roll-out of Telstra’s new phone booths which are almost three metres high and feature 75-inch LCD screens capable of showing four advertisements per minute. […]

cities-today.com
Wed, Dec 2, 2020 at 8:22 PM

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OAAA CEO Anna Bager: All the fundamentals are there for getting back on growth track. 5G and DOOH will be among priorities (Billboard Insider)

Of course there are parts of out of home that are hurting and have been hurting and it’s important from the OAAA perspective to give those areas a little extra support…place based and cinema for sure. Definantely hurt by this. […]

billboardinsider.com
Wed, Dec 2, 2020 at 8:20 PM

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16:9: Kym Frank On How Geopath Powers A Smarter Digital OOH Marketplace

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Measurement in the out of home advertising industry used to be as low tech as people with clickers, parked on roadsides and busily counting the cars going by. That would give media companies a really basic sense of how many eyeballs MIGHT see a billboard in a given time period. […]

sixteen-nine.net
Wed, Dec 2, 2020 at 8:17 PM

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How to use digital signage to meet COVID-19 restrictions (Kiosk Marketplace)

Retailers looking to improve customer engagement, lure customers back into physical stores and improve safety will deploy more touchless interactions. Digital signage buying and deployment cycles can require patience, however, and retailers must pay attention to connectivity to keep deployments operating securely at all times. […]

kioskmarketplace.com
Wed, Dec 2, 2020 at 8:15 PM

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Multi-channel ad platform Amobee adds DOOH advertising capabilities via integration with Vistar Media and Place Exchange

This enhancement includes a new self-service integration with Vistar Media for video and display DOOH formats and an expanded partnership with Place Exchange for DOOH video support. […]

amobee.com
Wed, Dec 2, 2020 at 7:56 PM

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Lamar to Pay $0.50 per Share 4Q Dividend (Billboard Insider)

Insider’s take: Insider expects to see Lamar increase the dividend back to $1.00 per share in the first or second quarter of next year. Lamar’s roadside plant has recovered fastest from Covid. Lamar CEO Sean Reilly said on the third quarter 2020 earnings calls that the company will resume growth capital expenditures in 2021. […]

billboardinsider.com
Wed, Dec 2, 2020 at 7:33 PM

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Accretive Media gives Vistar Media exclusive access to use its DOOH targeting and measurement tool

Now, advertisers using Vistar’s programmatic DOOH buying platform have exclusive access to Accretive Audiences™ targeting tools to activate against ranging from locational data points, psychographics, shopping behaviors, and a host of others. In addition, Accretive Media’s data team can custom build audiences for brands in need of reaching specific, granular segments to hit their goals. […]

info.vistarmedia.com
Wed, Dec 2, 2020 at 5:46 PM

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16:9: SpinetiX Does Distribution Deal With Almo For Its Digital Signage Solutions

The big pro AV distributor Almo Professional A/V has announced a partnership that sees it starting to market and work with the Swiss software and hardware firm SpinetiX.   SpinetiX’s solution has been in the U.S. market for years and the company had a tight relationship with the solutions provider/integrator Convergent, out of Atlanta. […]

sixteen-nine.net
Wed, Dec 2, 2020 at 3:08 PM

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