Players in the sector say if government approvals are set in motion, DOOH will accelerate further. By Noel Dsouza. Digital OOH inventories on highways and public spaces in India still haven’t seen much approval from the government. […]
Navori Labs Insane Performance Rendering (IPR) software is powering content on a 540 sqm LED screen at the Mall of Dilmunia in Bahrain on a network that also includes 60 Navori QL Players. Navori Labs is driving a continuous immersive, 360-degree 3D experience on the Middle East’s largest 8K LED ceiling screen at the Mall of Dilmunia in Bahrain. […]
San Diego – Videotel Digital, the leading manufacturer of industrial grade digital signage media players, looping DVD players, innovative touch and touchless interactive solutions and directional sound speakers offers an automated solution to control and limit traffic into any facility without putting multiple workers at risk. […]
By Kim Davis. The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy. Six leading players in the highly competitive digital out-of-home space this week announced an initiative to standardize descriptions of screen and venue for ad inventory. […]
By Roey Franco, VP Product & Innovation, XAXIS. The events of this year have heightened the imperative to provide better and more realtime data for digital out-of-home advertising. Media buyers have recently seemed a bit cautious about DOOH, questioning metrics that are based on historical patterns that have been severely disrupted during the pandemic. […]
Ben Holmes, Technical Account Manager at MiQ. What are the biggest opportunities, and challenges, for DOOH in 2021? The biggest opportunity for DOOH moving into 2021 will be its position within a digital marketing plan. […]
Here’s Billboard Insider’s list of 61 out of home law firms, sorted by State. Sirote and Permutt; Birmingham, AL. Robert Baugh. […]
Asiaray Media Group Limited ("Asiaray" or the "Group"; stock code: 1993), an out-of-home ("OOH") media company with a strategic focus on airport, metro line and high speed rail line advertising, has launched its Digital Out-of-Home (DOOH) programmatic transaction platform with The Trade Desk (NASDAQ: TTD) and Magnite Inc. […]
Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling DOOH inventory in programmatic marketplaces based on screen type, audience and environment. […]
Advertima hires Thomas Pollum, former Managing Director EMEA at Navori, as Head of Global Sales, and Carsten Berkenbrink, former Senior Digital Signage Expert at Toshiba Germany, as Senior Sales Director. This announcement follows the appointment of Dr. […]
Landsec, owner of the Piccadilly Lights digital billboard, and Ocean Outdoor are testing advanced augmented reality (AR) technology which can connect the to audiences and trigger interactive 3D experiences. […]
The Swiss computer vision firm Advertima has announced what appears to be a serious push into AI-driven solutions for digital signage, with a focus on retail. The company has hired an ex-Navori guy to run global sales and and former Toshiba guy as senior sales director. They’s also added a seasoned AI guy for the board of directors. […]
The inaugural D=SIGN online digital signage conference is now live. BrightSign’s Jeff Hastings is on right now talking about cloud networks. You can still register, and last time I heard there was north of 2,000 people who had done so. […]
by Vivien Schwarz. Walk down a street of almost any major city and one will be bombarded with colorful corporate logos, gaudy advertisements, and catchy jingles. In fact, there are few public places where one can go without being pressured into purchasing something or feigning interest in a private business. […]
Jeff Hastings, CEO, BrightSign. One thing that’s become clear to me over the past several months is how critically important it is that each and every one of us stay engaged and involved through this tough time. Despite the promising vaccine news that’s been trickling out recently, we still have a long road to recovery. […]
