Kinetic Worldwide’s programmatic chief says programmatic DOOH will grow but classic DOOH buying will remain strong (New Digital Age)
Alys Donnelly, Head of Programmatic, Kinetic Worldwide. Growing the range of data sources that can be used to tailor creative or trigger creative delivery in certain contexts is also a real opportunity for the coming year (social listening / news triggers etc). This will offer clients real agility in delivery and make the programmatic OOH offering stand out. […]
Thu, Dec 10, 2020 at 6:48 PM