Editors’ Picks

How to lower your video wall project cost and increase sustainability (Free guide by Commercial Integrator)

The lowest priced product may actually result in higher project costs. It’s important that commercial integrators take the time to consider all aspects of a potential video wall installation when making a purchase decision. When purchasing video wall products, the selection of the product is just the beginning of the cost-benefit analysis. […]

commercialintegrator.com
Sat, Dec 19, 2020 at 1:49 AM

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Why the digital signage content management system is important and some best practices (Commercial Integrator)

By Alan C. Brawn, the principal of Brawn Consulting. The content management system (CMS) is where the actual work is done. […]

commercialintegrator.com
Sat, Dec 19, 2020 at 1:45 AM

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Even if you paid a designer to create your billboard ad, you don’t own the rights to their art; unless you sign a specific agreement (Billboard Insider)

Melody Roberts, Owner, Out of Home Creativ.: I haven’t listened to the OAAA legal seminar, so I can only provide insight into how my company, Out of Home Creative, handles situations where the client wants to use my designs for other advertising platforms. […]

billboardinsider.com
Sat, Dec 19, 2020 at 1:29 AM

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Digital Signage Magazine Reveals 2021 DIGI Award Winners

Megan A. Dutta. "The winners of the 2021 DIGI Awards have released new, state-of-the-art products, and have created stunning installations. […]

avnetwork.com
Fri, Dec 18, 2020 at 2:40 AM

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What Is Computer Vision for Digital Signage – Applications and Use Examples (Intuiface)

By Bomee Lafitte. This article focuses on computer vision, specifically face analysis for digital signage, for audience measurement purposes. Looking at some applications and examples, we will demonstrate why this technology deserves to be the next trend catching the eye of digital signage solution providers. […]

intuiface.com
Fri, Dec 18, 2020 at 12:10 AM

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OOH ad revenues in Q3 are up from Q2, but still down 36% year-over-year (Marketing Charts)

The third quarter of 2020 was another disappointing quarter for out-of-home advertisers (OOH), with the Out of Home Advertising Association of America (OAAA) reporting that OOH advertising revenues dropped 36% over the same quarter last year, bringing in $1.3 billion in revenues. This has definitely not been a good year for OOH advertising. […]

marketingcharts.com
Thu, Dec 17, 2020 at 11:24 PM

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Sharp/NEC’s NEC MediaPlayer will be integrated with digital signage software provided by Signagram

The Signagram digital signage software suite will be integrated on all screens featuring the NEC MediaPlayer platform. NEC MediaPlayer is a plug-and-play solution that’s easy to manage and facilitates diverse content creation for digital signage. […]

sharpnecdisplays.eu
Thu, Dec 17, 2020 at 11:04 PM

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Out-of-home agency Kinetic Worldwide wins OAAA’s OOH Media Plan of the Year award for Facebook’s “Thank You” DOOH campaign (PRNewswire)

Facebook launched the "Thank You" messaging in the New York, Los Angeles, San Francisco, and Seattle markets quickly by utilizing digital out of home (DOOH) and securing contextually relevant placements. In a Lucid study commissioned by Facebook, the "Thank You" campaign's utilization of OOH was deemed extremely successful at increasing both ad awareness and message pull through. […]

prnewswire.com
Thu, Dec 17, 2020 at 11:02 PM

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Including your digital billboard in Blip’s DOOH buying platform increases the sign’s ad revenue by 10% on average (Billboard Insider)

In 2018, we reported that YESCO achieved an 11% increase in revenues by installing Blip on digital billboards, and was satisfied with Blip’s service. Billboard Insider wanted to verify the generally positive feedback about Blip so we installed Blip on a 10’ by 30′ digital billboard in Sherman, Texas. Blip adds about 10% new revenue to the sign’s monthly revenues. […]

billboardinsider.com
Thu, Dec 17, 2020 at 10:31 PM

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Clear Channel Outdoor integrates Bombora’s data into its RADARView audience planning tool to target B2B audiences more effectively (PRNewswire)

Thanks to the integration of Bombora's data with RADARView's audience insights, demographics and location targeting, advertisers can now understand how each of Clear Channel's OOH displays impacts more than 100 B2B audience segments, making targeting the B2B customer more accessible and measurable during the pandemic and beyond. […]

prnewswire.com
Thu, Dec 17, 2020 at 10:08 PM

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How to extend the life your digital billboard (Billboard Insider)

Collin Huber, Out of Home Advertising Market Manager, Daktronics . “There are some companies that even though we ship signs at 8,500 nits brightness levels, they’ll start off by only operating them at say 6,500 nits or 7,000 nits…Some awareness to content issues as well. […]

billboardinsider.com
Thu, Dec 17, 2020 at 10:07 PM

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16:9: DOOH Start-ups Partner On Ad Network Creating Projected Billboards In Windows

From the everything old is new again file … Many, many years ago there were a few media companies leasing distressed real estate in malls and on busy streetscapes to create what you might call pop-up, projection-driven billboards using window glass. You’d see media campaigns replace windows that were papered-over, the spaces waiting to be leased. […]

sixteen-nine.net
Thu, Dec 17, 2020 at 9:48 AM

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Sharp/NEC manager looks at what digital signage will be like in 2021 (AVNation)

By Michael Ferrer, Sharp NEC Display Solutions. In 2021, we will continue to deal with the challenges of the pandemic and living in a post-COVID world. What we found in 2020 was that digital signage businesses needed a way to pivot – and fast. […]

avnation.tv
Thu, Dec 17, 2020 at 12:10 AM

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Absen supplies a 275 sqm, 3D outdoor LED display, a bespoke LED cave, an LED video wall and four LED strips for a new property development in China (AVInteractive)

An astonishing array of LED solutions have been installed inside and outside the sales centre of a new property development in China, including a 3D out-of-home display, a bespoke immersive LED cave, an LED video wall and four LED strips in a building lobby. […]

avinteractive.com
Thu, Dec 17, 2020 at 12:08 AM

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How exactly does programmatic OOH really work? (New Digital Age)

Technology is already being used in the sector to automate the mechanics of the buying and selling process, but where it could really make a difference is with data-driven, real-time programmatic. […]

newdigitalage.co
Thu, Dec 17, 2020 at 12:08 AM

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