NJ-based custom display manufacturer Palmer Digital Group was already doing EV charging kiosks but now has a formal partnership with a start-up – IoTecha ... […]
It has been a few years now since the first LED modules with hardened coatings came on the market – with the category taking ... […]
Marketers plan to continue increasing their investments in DOOH over the next five years, according to GroupM estimates. DOOH investment is tracking to exceed the growth rates of overall advertising investments each year – and by 2x over the next three years. […]
The Canadian electronics enclosure manufacturer Mellitron has joined a growing list of outdoor display companies expanding beyond DOOH street furniture and QSR drive-thrus into ... […]
COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, welcomes Talon Outdoor as a member. […]
By Alice Bird. Smart Digital Network (SDN) teamed up with data technology business Data Jam last year to trial its mobile device counting technology on live sites. The technology provides mobile device movements and impression data on its screens to customers. […]
Michael Lieberman, US CEO at Kinetic: “We’re going from RFP to closing in 2 weeks. That is 5X faster than it used to be. […]
The CMS software firm Yodeck has released results of research work that suggests the use of digital signage inside and/or outside by restaurants, cafés, ... […]
PPDS has launched a new, state-of-the-art cloud platform, Wave, providing control and management capabilities and opportunities for professional displays. Courtesy PPDS PPDS has launched a new, state-of-the-art cloud platform, Wave, providing control and management capabilities and opportunities for professional displays. […]
By Kerry Flynn. Why it matters: Adgile saw opportunity in modernizing a traditional business — ads on trucks — as interest in OOH grows with digital and social ads getting pricier. Details: The round was led by Brand Foundry Ventures, the early-stage venture capital firm, and general partner Brian Spaly has joined the board. […]
Lamar and Link Media had the smallest covid dip and the fastest covid recovery as their plant have a high concentration of rural roadside billboards. OUTFRONT and Clear Channel show a deeper covid dip but have been recovering in the last couple quarters. […]
Ian Dallimore on the metaverse: “My son is driving around the metaverse in Roadblock and there’s a billboard. It’s for The Bad Guys, the movie…later that day he saw a Lamar digital billboard for The Bad Guys…We went to the movie…” Motefiore Medical Center CMO Loreen Babcock on using story-telling and a wallscape for healthcare marketing. […]
Perhaps more than ever, the 80th annual OBIE Awards were a testament to the infinite possibilities of out of home innovation. Of the 49 awards handed out last night, almost half included some type of non-traditional format with a unique collaboration of technologies. […]
Standing here in front of you, in person, today is a big moment for me. How I have been longing for this. But today I’m not here to talk about the past, I’m here to talk about the future. We are back on track and growing, but we can do more, we can do better, and [&hellip The post Anna Bager Remarks OOH Media Conference 2022 first appeared on OAAA Thought Leadership. […]
Emerging Leader Award sponsored by Big Screen Video: Alex Anthony – VMO. Excellence in Innovation Award: Nigel Spicer – Cactus Imaging, oOh!media. […]
