Wildstone - the UK and Europe’s largest provider of outdoor media infrastructure, will help 75Media increase its portfolio of classic and digital billboards. […]
By John Glenday. The digital marketing agency has harnessed the latest artificial intelligence (AI) technology to recreate a live image of the person being sought, establishing a more visceral connection with passersby in the hope of triggering memory recall and the likelihood of a positive response. […]
OOH advertising can actually be combined with mobile technology to make the advert more interactive. By adding a barcode, you can allow customers to scan it with their phones and learn more about your product. 3. […]
By Julia Cramer, Adomni. Synopsis: OOH coupled with digital proves to be one of the most underrated ad types driving exceptional reach. […]
Virtual billboards: Virtual billboards are just what they sound like—out-of-home advertising in a virtual world. They can be found on platforms such as Twitch or on video gaming platforms including Fornite. As virtual real estate grows, the space for virtual billboards increases. […]
The Out of Home Advertising Association of America is releasing a method for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media such as taxicab and rideshare cars, large-format trucks, buses, trolleys, and other forms of transit. […]
Yahoo's omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform (SSP), which will allow Yahoo and its clients to access Hivestack's premium global DOOH inventory through real-time bidding (RTB) transactions via open exchange and private marketplace (PMP) deals. […]
In the last 12 months Vistar has expended its programmatic DOOH inventory in ANZ from 10,900 screens to over 14,300 today. The new entrants include oOh! […]
Billboard Insider’s take: Interesting to hear Male wonder whether private market out of home valuations may decline in line with public market out of home valuations. The last month hasn’t been kind to the public out of home companies due to recession worries. Lamar is down 20%, OUTFRONT down 30% and Clear Channel Outdoor down 50%. […]
The city plans to install 120 IKE kiosks across Atlanta. Three IKEs are fully installed at the time of launch, with the rest to follow. The double-sided ADA-compliant kiosks have two digital touchscreens and an engaging suite of interactive applications that drive discovery, mobility, and equity. […]
Programmatic OOH continues to rapidly gain adoption, driven by a myriad of benefits for both buyers and sellers. […]
I am not 100% sure what this is, but 99% sure it’s interesting – a very large, very light and super-skinny display that uses ... […]
Sponsored feature. by Ginny Bourne. It’s been a year since Google revealed its intentions to remove third-party cookies in order to meet rising consumer expectations for privacy and evolving regulatory restrictions. […]
By Jeanne Hopkins. Political marketers typically think “billboards” if they are considering out-of-home advertising. But going digital opens the door to an entirely new realm of possibilities. […]
For the first time in over two years, the GO OOH Media Conference & Expo went on as planned. If that wasn’t reason enough to celebrate, the record attendance was — with 760 attendees from 212 companies and 18 exhibitors. […]
