by: Jeanne Hopkins. The stakes are high in every political race. After all, there can be only one winner. […]
"You can’t deny that we have a much clearer vision for Digital OOH than we do for Classic OOH, which, after all, still accounts for two thirds of our global revenues." “For example, we don’t even have a standard definition for Classic. We call it by five or more different names: Classic, Traditional, Analog, Paper and Static. […]
Outfront's revenue has almost fully recovered, but its share price is still 33% lower than before the pandemic. Its dividend yield has reached 6% and it is growing. As Outfront hikes its dividend back to its pre-pandemic level, it will yield nearly 8% and we expect 30% upside. […]
The brands featured in the campaign, Sprite, Seagram's and Fresca, earned $2.51 million in attributable sales and a Return On Ad Spend of 56% higher than the average for DOOH ROAS across all Coca Cola food and beverage campaigns.The campaign was also successful in converting new customers: 8.2% of the purchasers were new to the brands, and 7.6% were new to the category. […]
Sean Reilly, CEO, Lamar Advertising. We do an awful lot of M&A. Last year we did a little over $310 million in billboard transactions. […]
If you are just starting to look into direct view LED as a display option, and running into a snowmageddon-level blizzard of unfamiliar terms ... […]
Tampa-area digital signage software and solutions provider Spectrio has completed another acquisition, this time picking up the food services-focused digital signage CMS firm Ping ... […]
Barcelona | Finally, the big issues are back on the table: at DSS ISE 2022, invidis discussed current challenges and solutions with leading industry representatives. This years big topic of the show: digital signage is business critical. 12. […]
Here, Dan Ferrisi, editor-in-chief of Commercial Integrator, catches up with Thomas Tang, founder, president and CEO of Apantac. The duo discuss Apantac’s new SDM interfaces, while also previewing the live demonstrations that will occur at InfoComm 2022. Apantac will be exhibiting at booth #W1915, in the new West Hall at the Las Vegas Convention Center, June 8-10. […]
Gavin Wilson, chief revenue officer, VIOOH, discusses the opportunity within programmatic digital out-of-home (pDOOH), and how the medium driving recovery in out-of home following the coronavirus pandemic. During the pandemic, many advertisers turned to programmatic DOOH (pDOOH) advertising for the first time. […]
Promoted content. By Marissa Bernstein. Dynamic creative is a type of advertising that uses data to inform specific elements within an individual advertising creative asset. […]
DPAA will once again be at the Cannes Lions International Festival of Creativity with a group of c-level members. The DPAA delegation will enjoy private fireside chats with brand CMOs and agency leaders, dinners and networking events. DPAA with Yahoo! […]
The e-mail invites for booth tours, demos, on-site interviews and after-hours socializing are starting to flood in here at World HQ as we get ... […]
Birmingham is the latest UK city to benefit from BT’s new digital street units, with the first three units unveiled in Sutton Coldfield today, and more to follow across the city over the next few months. As part of the launch, local businesses in Birmingham are being given the chance to advertise for free on the new Street Hub units. […]
BY Brian Coleman, CFO, Clear Channel Outdoor. We want to continue to emphasize growth in our US platform…as far as transit goes, for us in the US that’s primarily airports. […]
