Sunday, September 29, 2024

Editors’ Picks

Wednesday, June 1, 2022 Wed, Jun 1, 2022

Feminine care vending startup taps DOOH to promote its wares (Vending Times)

By Kevin Damask. SOS, a creator and operator of interactive vending machines for public spaces, wanted to not only offer feminine hygiene brands in places that were commonly lacking in women's health products, the female-founded company was also searching for a way to interact with consumers. Vistar Media, a programmatic out-of-home promotional company, turned out to be the perfect ally. […]

vendingtimes.com
Wed, Jun 1, 2022 at 12:14 AM

Tuesday, May 31, 2022 Tue, May 31, 2022

East Lansing and Adams Settle Lawsuit Over Digital Billboards (Billboard Insider)

Billboard Insider’s take: Note the annual rent appreciation of 1.5%/year. Expect sophisticated landlords to start asking for annual rent inflators, especially now that inflation is up. The amended settlement includes: One 14′ by 48′ double-sided billboard and one 12′ by 24′ double sided billboard on city property at Coleman Road and US 127 in East Lansing. […]

billboardinsider.com
Tue, May 31, 2022 at 5:10 PM

DPAA and Quotient Hold 2nd DOOH CPG Event: June 9, 1pm EST (DPAA)

Brands and Agencies Discuss Growing Role of DOOH in CPG Marketing   NEW YORK – May 31, – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the 2nd Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT), the leading digital media and promotions technology company that provides a DOOH DSP for brands and agencies. […]

dpaaglobal.com
Tue, May 31, 2022 at 5:08 PM

US OOH tech and services company Billups hires sales people in Europe, citing “unprecedented growth” (Yahoo Finance)

Billups made two new ad tech acquisitions earlier this year, won new clients and patent approvals in the location intelligence space. Billups now employs more than 140 people in 26 offices around the globe with advertisers representing big brands in technology, fashion, finance, healthcare, CPG, entertainment, QSR, retail, alcohol, tourism and cryptocurrency. […]

finance.yahoo.com
Tue, May 31, 2022 at 4:11 PM

Spinetix’s VP of sales pitches its digital signage SaaS startup (DS Today)

George Preston, VP of sales for Spinetix's North American region, "One thing that we never predicted was how many of our customers would say that they've realized that they've never actually used a real Software as a Service product in signage before," Preston said. "They're all products that look like SaaS and were built like SaaS, certainly, but that's where it ended. […]

digitalsignagetoday.com
Tue, May 31, 2022 at 12:10 AM

Hivestack adds Korean healthcare-focused DOOH network to its programmatic supply-side platform (SSP) inventory (DPAA)

The integration will make Korea’s largest healthcare media owner’s inventory available to local and international advertisers for programmatic DOOH   Hello Media will be able to receive additional revenue via programmatic DOOH campaigns, from both local advertisers in Korea and global advertisers looking to target audiences across their 1,800 screens in over 1,200 hospitals in Korea. […]

dpaaglobal.com
Tue, May 31, 2022 at 12:10 AM

Monday, May 30, 2022 Mon, May 30, 2022

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